Digital Acquisition Marketing Specialist

Golden Pet Brands • Los Angeles, CA

2h • $68,400 - $91,300 • Remote

About The Position

The Digital Acquisition Marketing Specialist is responsible for managing a specific product(s) with the primary goal of acquiring new customers on multiple platforms including but not limited: Meta, Google, Youtube, CTV, Taboola, Outbrain, and others. This person will be the main go to person for all things associated with this product and is involved in the entire acquisition cycle. This role works cross functionally with all departments and will lead team meetings with the creative teams. This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end.

Requirements

• Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals
• Able to interpret test results to make data-driven decisions.
• Proficient at managing multiple projects and able to organize, prioritize and structure workload
• Strong mathematical and analytical skills.
• Comfortable with basic image editing softwares
• Creative thinker who can take constructive feedback
• Strong interpersonal, verbal and written skills
• Self-motivated and a team player
• Confident in leading team calls
• Passion for pet health
• 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing.
• Experience optimizing sales funnels via A/B testing.
• Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals.

Nice To Haves

• 3-5 years of Digital Acquisition/ Performance Marketing
• Direct-to-Consumer experience
• Experience optimizing/strategizing video ad creatives

Responsibilities

• Manage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goals.
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
• Lead creative meetings to analyze ad results while also coming up with new ideas for testing.
• Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages.
• Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
• Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
• Regularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
• Collaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are met.

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree