DEVELOPMENT REPRESENTATIVE I - 42005482

State of Florida • Tallahassee, FL

2d • Onsite

About The Position

This position is for a Development Representative I within the Florida Department of Agriculture and Consumer Services, Division of Marketing and Development. It is an open competitive opportunity. The role involves identifying and developing new retail partnerships, growing existing ones, preparing funding and payment documents, developing new promotional ideas and materials for "Fresh From Florida" retail promotions and campaigns, and managing these promotions. The representative will also document retail and industry promotions by capturing key campaign performance metrics and inputting results into the FDACS Salesforce platform, and develop the "Fresh From Florida" retail promotion program's monthly update newsletter. Trade event planning and attendance at various regional, national, and international events are required on an as needed basis. Moderate travel is required, and the successful applicant must pass a background screening, including fingerprinting.

Requirements

• A high school diploma or its equivalent and six (6) years of professional or paraprofessional experience in marketing, advertising, public relations, agriculture, international affairs, hospitality management, nutrition, leisure services, business or industry development, the travel industry or in hotel or restaurant management; or
• A bachelor's degree from an accredited college or university with a major course of study in marketing, business, merchandising, economics, agriculture, international affairs, hospitality management, nutrition, leisure services or communications and two (2) years of professional experience in marketing, advertising, public relations, agriculture, international affairs, hospitality management, nutrition, leisure services, business or industry development, the travel industry or in hotel or restaurant management; or
• A master's degree from an accredited college or university with a major course of study in business administration and one (1) year of professional experience as described above.
• Possession of a valid Driver’s License.
• Knowledge of the methods and techniques of promoting merchandise.
• Knowledge of the principles and techniques of effective communication.
• Knowledge of program planning and evaluation techniques.
• Ability to plan, organize and coordinate work assignments.
• Ability to provide technical assistance and advice to business groups.
• Ability to plan and coordinate promotional activities.
• Ability to present information in a concise and organized manner.
• Ability to conduct research and analyze data.
• Ability to establish and maintain effective working relationships with others.
• Ability to work independently.
• Ability to design and develop promotional materials.
• Ability to review and evaluate merchandising data.
• Ability to communicate effectively.

Responsibilities

• Identify and develop new retail partnerships; grow existing partnerships; prepare funding and payment documents; develop new promotional ideas and materials for use in “Fresh From Florida” retail promotions and campaigns; and manage promotions and campaigns.
• Document retail and industry promotions through capturing key campaign performance metrics and inputting results into the FDACS Salesforce platform. Duties could include, but not be limited to, campaign development and inputting key highlights into Salesforce and ongoing documentation by clipping ads, capturing sampling and point of purchase data.
• Develop the "Fresh From Florida" retail promotion program's monthly update newsletter. This includes creating newsletter content, compiling ad data for each retailer from the FDACS Salesforce platform, and sending out the newsletters to each grocery retail partner. Duties also include a monthly audit of the retail account managers' ad entries into Salesforce to check for accuracy.
• Trade event planning and attendance is required on an as needed basis. Duties include contacting co-exhibitors, contributing promotional ideas, assembling show materials, and trade show attendance at various regional, national and international events.
• Perform other related duties as directed by supervisor, Assistant Division Director or Division Director.

Benefits

• Annual and Sick Leave benefits
• Nine paid holidays and one Personal holiday each year
• State Group Insurance coverage options, including health, life, dental, vision and other supplemental insurance options
• Retirement plan options, including employer contributions
• Flexible Spending Accounts
• Tuition waivers

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED