Design Specialist, Annual Giving

West Virginia University Foundation•Morgantown, WV

3d•Hybrid

About The Position

The Design Specialist is responsible for crafting compelling designs for annual giving solicitations for email and direct mail, as well as crowdfunding and Day of Giving pages for the central WVU Foundation, WVU academic units, and WVU Medicine. This position supports the Annual Giving team in the development of planned annual giving initiatives and campaigns through design, coding, and copy review. Collaboration is essential: the Design Specialist will work cross-functionally with the Annual Giving team, Communications and Marketing, Digital Experience, and University units and departments to craft engaging content that addresses the goals and audience of each campaign. This role will also manage the setup and execution of digital and traditional channels, including email and direct mail, as well as results and analytics. Understanding the needs and motivations of donors is important to the success of this role. The Design Specialist is responsible for ensuring the donor is at the forefront of every campaign and that the messaging of the design aligns with copy and speaks to donors’ desires, passions, and reasons for giving.

Requirements

Bachelor’s degree required
2 years of experience in graphic design, UX, or related field

Nice To Haves

Experience with Photoshop, InDesign, Illustrator, Canva, or Salesforce Marketing Cloud a plus

Responsibilities

Design emails, direct mail, and graphics as part of Annual Giving yearly campaigns
Design emails, direct mail, and graphics in support of unit solicitations
Design header images and graphics for crowdfunding pages for student groups and staff/faculty projects to support their goals
Work with the Content Specialist to align on themes and copy/design needs.
Review copy
Assist with production schedule, timelines, and deliverables for multiple projects simultaneously
Contribute to brainstorming and development of stories and innovative annual giving and design approaches to engage and motivate donors
Create Day of Giving website and unit page images to tell a cohesive narrative across the Foundation and University
Build and code emails in Salesforce Marketing Cloud
Review reports and analytics in Marketing Cloud and Litmus to understand trends and learn what’s working and what’s not
Support design and setup of Marketing Cloud Journeys
Work with print vendor to provide art packages and ensure accurate printing
Design internal communications, such as PowerPoint decks, infographics, and processes and procedures as needed
Be an expert in branding for WVU Foundation, WVU, and WVU Medicine