Design Operations Manager

Haleon•Warren Township, NJ
•$108,861 - $149,684•Hybrid

About The Position

The Design Operations Manager – Brand Experience and Activation leads the execution and amplification of brand campaigns across consumer touchpoints, ensuring creative excellence, consistency, and impact throughout the consumer journey. Reporting to the Category Design Manager, this role ensures assets are accurately adapted, flawlessly executed, and efficiently deployed across omnichannel touchpoints. The role calls for strong creative expertise and in-depth knowledge of execution and production, with a focus on creative stewardship and amplifying creative ideas. It combines brand and consumer communications judgment with consumer-journey understanding, digital and AI tool use, project management, and annual budget forecasting and oversight. The position is based in Warren, New Jersey, and follows a hybrid model requiring three days per week in the office. The role leads creative execution agencies and project launches across categories, safeguards brand equity, reviews and approves creative quality and consistency, and coordinates with internal teams and studio partners. It also governs agency and vendor relationships, establishes testing and optimization practices, and promotes efficient workflows and continuous improvement. The role is not responsible for creating print production specifications or dielines, prepress sign-off, day-to-day vendor quoting or purchase-order management, or production timelines.

Requirements

  • At least 7 years of experience in design operations and omnichannel asset delivery in a CPG/FMCG environment.
  • Proven creative background and strong production and operational excellence across retail, digital, video, and social touchpoints.
  • Bachelor of Science degree in art or design.
  • Deep understanding of go-to-market strategy across all channels, including customer and shopper priorities.
  • Strong attention to detail.
  • Knowledge of creative workflows from concept through execution, and ability to use AI and digital tools to accelerate and improve execution efficiency.
  • Ability to influence without authority.
  • Commitment to maintaining quality and delivering creative excellence.
  • Strong project and timeline management skills, including ability to forecast and manage an annual budget.
  • Ability to manage multiple projects simultaneously and prioritize work.
  • Ability to follow creative direction from the Design Manager and execute it to a high standard.

Responsibilities

  • Direct creative execution agencies and manage creative execution for project launches across categories.
  • Steward brand equity and ensure projects meet aligned objectives and elevate brand expression.
  • Build knowledge of consumers and retailers to inform creative ideas and execution.
  • Prioritize workload according to business priority and urgency.
  • Give final approval on creative quality and brand consistency across touchpoints.
  • Communicate creative direction to agency partners and review and optimize creative executions.
  • Identify execution efficiencies, define standards and templates, and ensure agencies adopt them.
  • Maintain high standards of creative quality control across brands and touchpoints.
  • Work with Shopper Marketing, Brand Activation, Sales, and eCommerce teams to activate and orchestrate final assets.
  • Lead creative and production agency governance, including briefing excellence, ways of working, capability fit, and performance scorecards.
  • Establish a test-and-learn and optimization cadence, translating performance signals into clear creative recommendations.
  • Partner with the Content Factory and share true creative for amplification content.
  • Lead with operational discipline, precision, and attention to detail; foster collaboration with internal teams and external studio partners.
  • Champion executional excellence and continuous improvement, and ensure assets meet brand standards and market requirements.
  • Forecast and manage annual and project budgets.
  • Manage multiple projects, timelines, and priorities.

Benefits

  • Competitive pay.
  • Comprehensive benefits program, including healthcare coverage for the employee and family, with the company paying the majority of medical coverage.
  • Generous 401(k) plan.
  • Tuition reimbursement.
  • Time-off programs, including six months of paid parental leave.
  • Eligibility for benefits on day one.
  • Discretionary bonus based on achievement of key business performance.
  • Other incentive and recognition programs.
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