Dental Marketing Coordinator

Specialized Dental Partners•Chicago, IL

5d•Hybrid

About The Position

This role blends hands-on marketing execution with strategic growth leadership across multiple practices. You will serve as a key driver of patient growth by strengthening referral relationships, executing local marketing initiatives, and using data to guide decision-making. Unlike traditional single-office marketing roles, this position supports five specialty practices, working closely with doctors, practice managers, and leadership to align marketing efforts with production goals and patient demand. At Cameo Dental Specialists, we are a leading integrated specialty dental group with five locations across the Chicago area. We are committed to delivering an exceptional patient experience through collaboration, clinical excellence, and strong partnerships with our referring providers.

Requirements

High School Diploma or GED
3 to 5 years of experience in marketing, preferably in healthcare, dental, or field-based roles

Nice To Haves

Experience managing agencies or external marketing partners
Experience with social media management and content planning
Strong understanding of digital marketing including Google Ads, SEO, and reputation management
Proven ability to analyze data and translate insights into actionable strategies
Excellent communication and relationship-building skills
Highly organized with the ability to manage multiple locations and priorities
Self-starter who can operate both strategically and tactically

Responsibilities

Build and maintain strong relationships with general dentists and referral partners across the Chicago market
Execute consistent outreach including office visits, events, and follow-up communication
Identify and prioritize high-value, emerging, and at-risk referral partners
Support doctors in strengthening key referral relationships through coordinated touchpoints
Develop and execute integrated marketing plans across all five locations
Drive patient acquisition through referral marketing, digital channels, and local initiatives
Coordinate and execute events such as lunch and learns, community outreach, and referral activations
Ensure all locations have consistent, up-to-date, and brand-aligned marketing materials
Serve as the primary point of contact for external marketing agencies and vendors (PPC, SEO, website, creative)
Manage agency performance, timelines, and deliverables to ensure alignment with business goals
Review campaign performance and provide strategic direction to optimize results
Partner with agencies on budget allocation, reporting, and ongoing improvements
Track key metrics including referral trends, patient volume, and campaign performance
Analyze data to identify growth opportunities and areas of concern
Provide regular reporting and insights to doctors and leadership
Adjust marketing strategies based on performance and business needs
Oversee accuracy and performance of Google Business Profiles, websites, and online listings
Own and manage social media presence across locations, including content planning, posting, and engagement
Coordinate with doctors and teams to capture content that reflects patient experience and clinical expertise
Partner with agencies or internal resources to execute paid and organic social strategies
Monitor and improve online reputation and patient reviews
Partner with Practice Managers and doctors to align marketing with scheduling and production goals
Collaborate with operations and leadership to prioritize growth opportunities
Support onboarding of new referral partners and maintain long-term engagement
Assist in managing marketing budgets across locations
Evaluate ROI on marketing initiatives and recommend optimizations
Ensure effective allocation of resources to high-impact activities