Demand Generation Strategist

Clients Blackbox, Inc.

4d•Remote

About The Position

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. They help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Their proven video sales letter methodology has generated over $45 billion in AUM pipeline for financial advisors. The agency operates with a performance-first mindset, focusing on delivering qualified appointments at a specific cost per appointment, with target show rates and close rates. They are experiencing significant growth and are seeking a Senior Paid Media Strategist, also known as a Demand Generation Strategist, who will own their accounts end-to-end. This role is not execution-only; the strategist will own a portfolio of client accounts, conduct bi-weekly calls, manage campaign performance, write ad copy, and serve as the primary client contact. The strategist will report to the Associate Director of Operations and be directly responsible for client retention and results.

Requirements

5+ years of experience in paid media, specifically Meta advertising
Experience managing multiple client accounts simultaneously
Proven track record of hitting performance targets and retaining clients
Strong copywriting skills with ability to write compelling ad copy and scripts
Experience with conversion tracking, pixels, and basic marketing automation

Nice To Haves

Experience in the financial services vertical
Understanding of lead generation and appointment-setting campaigns
Familiarity with video sales letter marketing methodology
Experience with high-ticket, considered purchase funnels

Responsibilities

Own client accounts and serve as the primary point of contact
Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
Send bi-weekly performance reports 24 hours before scheduled calls
Build trust and relationships that drive renewals and referrals
Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
Manage campaign budgets, audience targeting, bid strategies, and creative testing
Monitor daily performance and make adjustments to hit cost per appointment targets
Troubleshoot underperforming campaigns and develop intervention strategies
Write ad copy and video sales letter scripts for financial services audiences
Develop hooks, angles, and messaging variations for testing
Collaborate with video editors on creative production
Use AI tools to accelerate copywriting while maintaining quality
Set up tracking, pixels, and conversion events
Configure Calendly integrations, Zapier automations, and lead routing
Troubleshoot technical issues between ad platforms and client systems