Demand Generation Manager - Mid-Market Banking

Alloy • New York City, NY

26d • Hybrid

About The Position

Alloy is seeking a hands-on Demand Generation Manager to execute campaigns for their mid-market banking segment and partner marketing efforts. This role involves building and running programs to generate pipeline from mid-market banks and credit unions, as well as coordinating the marketing for Alloy's partner ecosystem. The position requires close collaboration with Account Executives, Partner Managers, and the broader marketing team to ensure effective follow-through from initial contact to pipeline generation. The role reports to the Senior Director, Demand Generation, with a dotted-line relationship to the Principal Partner Marketer, ensuring alignment with both mid-market growth strategies and partner program priorities. This is a high-execution role for an organized, action-oriented individual looking to develop expertise in channel marketing within a team focused on scalable campaign systems for key segments. Alloy operates in a hybrid-work environment, with local employees expected onsite three days a week to foster collaboration and community.

Requirements

• 3–5 years of experience in B2B SaaS demand generation, campaign management, or growth marketing.
• Experience executing multi-channel campaigns across email, paid, webinars, and/or events, with the ability to discuss results.
• Familiarity with marketing automation platforms (Marketo or HubSpot), including building or actively managing campaigns and nurture flows.
• Strong project management skills: highly organized, deadline-driven, and able to manage multiple programs simultaneously.
• Comfortable working closely with Sales and partner-facing teams, understanding the handoff process.
• Exposure to paid channels (LinkedIn, Google Search) as part of integrated programs.
• Some experience with AI tools and a willingness to incorporate them into workflows.
• Motivated by pipeline metrics and conversion outcomes, not just campaign activity.

Nice To Haves

• Deep channel expertise within a team that's building scalable, repeatable campaign systems aligned to each of Alloy's key segments.

Responsibilities

• Execute multi-channel campaigns with partners that highlight Alloy's integrated value proposition.
• Run demand programs targeting specific cohorts of partner clients and prospects.
• Coordinate pre- and post-event logistics for partner conferences, co-hosted webinars, and field events, including outreach, follow-up campaigns, and lead handoff to Sales and Partner Managers.
• Enable AEs with campaign briefs and outbound materials for seamless handoffs in campaign execution.
• Leverage AI tools to accelerate campaign execution, including content iteration, audience targeting, and campaign setup.
• Design and execute segmented nurture programs based on persona, funnel stage, partner relationship, and engagement signals.
• Own performance of paid and digital channels (LinkedIn, Search, Reachdesk, and emerging programs) as part of integrated campaign strategy.
• Test and iterate on messaging, audiences, and offers, bringing learnings back to the broader team and contributing to repeatable playbooks that scale across segments.
• Ensure consistent campaign tracking, tagging, and reporting in partnership with RevOps.
• Monitor campaign performance from lead through to opportunity for mid-market programs.
• Identify gaps in conversion and engagement and surface recommendations to the team.
• Use performance data to continuously improve execution quality and efficiency.

Benefits

• Unlimited PTO and flexible work policy
• Employee stock options
• Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
• 401k with 100% match up to 4% of annual employee compensation
• 16 weeks of paid parental leave for eligible new parents
• Home office stipend for new employees
• Annual Learning & Development annual stipend
• Well-being benefits include access to ClassPass, OneMedical, UrbanSitter, and Spring Health

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed