Demand Generation Manager

Operto Guest Technologies • Vancouver, BC

7d • CA$75,000 - CA$90,000 • Hybrid

About The Position

Operto helps hospitality operators deliver exceptional guest experiences through connected hospitality operations. Across hotels, vacation rentals, and multi-unit properties, our products bring together guest access, smart in-room technology, operational workflows, and team coordination to help teams reduce friction, save time, and operate more efficiently. Designed to work alongside the systems operators already use, Operto creates a more connected operating environment with greater visibility, consistency, and control across every stay. Building on that foundation, Operto ONE extends into the guest journey itself. Through intelligent automation, it helps operators strengthen every stage of the guest journey, from discovery and direct booking to ongoing guest engagement. By helping teams respond faster and reduce manual work, Operto ONE gives operators greater control over the guest relationship, the guest experience, and the revenue behind it. As hospitality continues to evolve, we're evolving alongside it. What remains constant is our mission: helping operators work smarter, deliver exceptional guest experiences, and create more value from every stay. We're looking for a Demand Generation Manager who can build the marketing engine behind our STAR business. This role is responsible for turning marketing programs into qualified pipeline by connecting campaigns, content, lifecycle marketing, events, and customer engagement into a repeatable growth engine. You'll work directly with the Head of Marketing and partner closely with Sales, Customer Success, and Product to execute integrated marketing programs across email, web, events, webinars, content, social, and marketing automation. Success in this role comes from understanding how marketing contributes to pipeline, customer engagement, and business growth - not just launching campaigns. This is a highly hands-on role for someone who enjoys building, testing, and improving. You'll take ownership of campaigns from idea through execution, measure performance, and continuously optimize based on data. If you enjoy creating marketing that drives measurable business outcomes, we'd love to meet you.

Requirements

• 3–5 years of experience in demand generation, B2B SaaS marketing, or campaign execution
• Experience executing multi-channel campaigns end-to-end, including webinars and event marketing
• Hands-on experience with HubSpot or similar CRM / automation tools
• Comfortable building landing pages, publishing content in a CMS, and managing campaign assets independently
• Strong copywriting instincts - you’re comfortable writing emails, landing pages, and campaign messaging that gets people to take action
• Familiarity with marketing attribution and reporting, especially around SQLs, conversion, and pipeline
• Experience using AI tools to improve marketing workflows and execution.
• A strong eye for design - you don’t need to be a designer, but you know what looks good and feel confident working in Canva to create high-conversion assets
• Self-sufficient, organized, and comfortable moving quickly, testing ideas, and continuously improving performance

Nice To Haves

• Bonus if you’ve experimented with automations, workflows, or AI agents

Responsibilities

• Build and execute campaigns: Plan, build, and launch integrated marketing campaigns across email, web, webinars, events, social, content, and marketing automation.
• Create campaign assets including emails, landing pages, forms, and supporting content.
• Partner with internal teams and external agencies to deliver campaigns on time and optimize performance.
• Build nurture programs and automated customer journeys that move prospects through the funnel.
• Improve lead management, lifecycle stages, lead scoring, and marketing automation.
• Monitor campaign performance, identify opportunities to improve conversion, and optimize programs over time.
• Support webinar and event execution, including promotion and follow-up.
• Manage newsletters, blog publishing, and content distribution.
• Keep campaigns organized, on track, and moving.
• Use AI and modern marketing tools to improve execution and efficiency.
• Develop customer communications including newsletters, product updates, webinars, and educational campaigns.
• Partner with Customer Success to support customer engagement, product adoption, and expansion opportunities.

Benefits

• Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care.
• Paid Time Off
• Competitive Compensation
• Dynamic & Supportive Team
• Hybrid Work
• Winter Break: We have a reduced working schedule from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.
• We’re champions of diversity. Our diverse backgrounds, skills, and abilities make us stronger. We work hard to make Operto a place where everyone feels welcome, respected and supported.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed