Demand Generation Manager (Content and Growth)

WennSoft • Remote, United States, Wisconsin, WI

8d • Remote

About The Position

FORGE is seeking a Demand Generation Manager (Content & Growth) to build and lead their growth engine. This role is responsible for the strategy, execution, and content that drives pipeline growth. The ideal candidate will be a hands-on builder who enjoys creating, testing, and improving marketing initiatives. This position involves wearing multiple hats, including campaign strategist, content creator, storyteller, and growth marketer, with end-to-end ownership of attracting, engaging, and converting buyers. A key aspect of this role is the daily use of AI to enhance campaign speed, quality, and insights, shaping modern marketing practices at FORGE.

Requirements

• 4–7 years of experience in Demand Generation, Growth Marketing, or B2B SaaS Marketing.
• Proven success executing integrated, multi-channel demand generation campaigns.
• Strong content creation skills, including writing, positioning, and digital asset development.
• Experience building landing pages, campaign assets, and customer-facing marketing content.
• Analytical mindset with the ability to interpret data and optimize campaign performance.
• Demonstrated experience using AI tools to improve marketing execution, content creation, and productivity.

Nice To Haves

• Experience within ERP, construction technology, or the Microsoft ecosystem.
• Familiarity with web CMS platforms, video production tools, and design software.
• Experience building AI-assisted workflows, automations, or prompt libraries that improve team efficiency.

Responsibilities

• Build and execute integrated demand generation campaigns across email, digital, webinars, outbound, social, partner, and Microsoft ecosystem channels.
• Create compelling marketing assets, including landing pages, website content, product messaging, sales collateral, case studies, and campaign materials.
• Develop clear, value-driven messaging that transforms product capabilities into actionable customer stories.
• Partner with Sales to identify target accounts, align campaigns, and generate qualified pipeline.
• Optimize the buyer journey by improving conversion rates from lead to MQL to SQL through testing, data, and continuous refinement.
• Produce and coordinate engaging product videos, including concept development, scripting, and production support.
• Use AI every day to accelerate content creation, research audiences, generate campaign variations, and improve marketing performance while maintaining quality and brand standards.
• Build repeatable AI-powered workflows, prompts, and processes that help the marketing team work smarter and faster.
• Execute A/B testing across messaging, creative, offers, and channels to continually improve campaign performance and ROI.
• Manage campaign execution within marketing automation platforms such as Dynamics 365, HubSpot, or similar platforms while partnering with Revenue Operations on lead scoring, attribution, and lifecycle management.
• Support webinars, events, partner programs, and follow-up campaigns that generate engagement and pipeline.
• Collaborate across Marketing, Sales, Product, and Services to continuously improve messaging, campaigns, and the customer buying experience.

Benefits

• WennSoft is an equal opportunity employer, we recruit, hire, train, promote and provide all other privileges of employment to qualified people without regard to age, race, color, creed, national origin, gender, gender identity, gender expression, disability, marital status, veteran status, citizenship status, ethnicity, familial status, religion, sexual orientation or any other classification for which discrimination is prohibited.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed