Demand Generation Manager - AI & DA

Wiley • Hoboken, NJ

4d • $89,100 - $127,700

About The Position

The Demand Generation Manager will drive new pipelines through always-on, multi-channel demand generation programs targeting new logos, new verticals, and new domain segments across AI, Analytics and Data solution portfolio. The role owns top-of-funnel acquisition, MQLs (value), and pipeline coverage in tight alignment with Wiley's commercial sales teams — directly supporting revenue targets.

Requirements

• Bachelor's or Master's degree in Marketing, Business, or related field
• 5+ years B2B demand generation experience, ideally in data, SaaS, or professional services
• Proven track record building pipeline from net new segments — and has directly shown revenue contribution through marketing
• Experience working in or alongside a sales organisation with joint KPIs and pipeline accountability
• Hands-on experience with: Salesforce (required), ZoomInfo, Power BI, LinkedIn Campaign Manager, marketing automation platforms (Marketo/HubSpot equivalent), Google Analytics
• Commercial acumen first — able to connect campaign activity directly to pipeline and revenue; fluent in business math (TAM, pipeline coverage ratios, conversion rates)
• Outcome-based thinking — focuses on buyer results and business impact, not platform features or content volume
• Proactive, not reactive — builds forward-looking campaign plans; does not wait for sales to brief marketing
• Data-driven — adapts quickly based on performance signals; comfortable with attribution models and funnel analytics
• Cross-functional collaboration — works effectively with Sales, Revenue Ops, Content Marketing, Product Marketing, and external agencies without creating dependencies or bottlenecks
• AI tool literacy — comfortable adopting AI tools for campaign optimisation, lead scoring, and content personalisation
• Strong written and verbal communication — able to brief creative teams, present to commercial leadership, and write compelling campaign copy for C level audiences

Responsibilities

• Owns always-on, multi-channel demand generation programs across focused on building a proactive, planned pipeline model
• Develops full-funnel campaign architecture with clear channel strategy across email, paid social (LinkedIn), content syndication, webinar, and events
• Builds and maintains 3x pipeline coverage models per sub- with a mathematical breakdown of MQL volume required at each stage
• Creates intent-led, persona-specific campaigns; ensures all campaigns drive MQLs
• Leads ICP definition and audience identification for each sub-segment
• Targets audiences using B2B segmentation by job title, domain, and intent signals
• Works with enrichment tools to build and qualify net new contact universe
• Defines MQL criteria in partnership with sales leadership, grounded in business math (pipeline targets, conversion rates, deal size) — not benchmarks alone
• Builds closed-loop feedback process between sales and marketing on lead quality, ensuring campaigns are calibrated to buyer intent
• Attends regular MBR/QBR sessions with commercial teams to review marketing-influenced pipeline
• Localises and executes Wiley's three core commercial narratives for demand gen purposes — ensuring outcome-based, CMO-level messaging.
• Briefs and deploys 90%-ready assets from Content Marketing team, adapting for specific campaign context
• Ensures campaign messaging is consistent across paid, email, social, and events
• Leverages internal data sources to create a single source of truth for pipeline attribution to inform, guide and build data-driven outcome marketing
• Delivers weekly/monthly performance reports to commercial and marketing leadership covering MQL volume, pipeline influence, cost-per-MQL, and channel ROI

Benefits

• Meeting-free Friday afternoons allowing more time for heads down work and professional development
• Robust body of employee programming facilitating a wide range of opportunities to foster community, learn, and grow
• Competitive compensation
• Comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level