Demand Generation Manager

Manhattan Associates • Atlanta, GA

2d • Hybrid

About The Position

Manhattan is looking for a Demand Generation Manager to own the demand generation strategy and operating model for a focused market segment. In this role, you will connect segment strategy to execution by building integrated, full-funnel programs that drive engagement, pipeline, and measurable business impact. You will shape priorities, develop campaign briefs, guide cross-functional planning, and orchestrate programs across paid, owned, earned, event, and partner channels. You will also ensure BDR activation is built into campaign strategy from the start, creating a cohesive system that moves buyers through the funnel with clarity and consistency. This is a high-ownership role for a marketer who is equally comfortable thinking strategically and acting operationally. You will use campaign, audience, and funnel insights to inform decisions, identify friction, improve conversion, and optimize performance over time.

Requirements

• 6–10 years of B2B marketing experience in demand generation, integrated marketing, or campaign strategy.
• Experience building and operating full-funnel, multi-channel campaigns in enterprise or complex B2B environments.
• Experience working closely with BDR or SDR teams to align outbound activation with campaign strategy and conversion goals.
• Experience managing multiple campaign workstreams and partnering across matrixed teams.
• Experience using campaign, audience, and funnel performance data to shape strategy and optimize results.
• Experience partnering with Marketing Operations on measurement, automation, segmentation, and forecasting.
• Experience collaborating with digital and channel specialists to improve traffic quality, conversion paths, and segment performance.
• Strong strategic thinking with the ability to connect segment priorities to campaign architecture and execution.
• Deep understanding of full-funnel demand generation and how channels work together to drive pipeline.
• Excellent analytical skills, with the ability to interpret performance data, identify gaps, and make fast, evidence-based recommendations.
• Strong written and verbal communication skills, including the ability to develop clear briefs, frameworks, and stakeholder-ready recommendations.
• Executive presence and confidence presenting strategy, performance, and recommendations to senior leaders.
• Ability to lead without direct authority and build alignment across Product Marketing, BDR, RevOps, Marketing Operations, Creative, and channel teams.
• Comfort operating in a fast-moving environment where priorities evolve and new processes are built in real time.
• Curiosity and sound judgment in exploring AI and automation to improve scale, efficiency, and campaign performance.
• Fluency with tools such as Salesforce, Marketo, Demandbase, People.ai, and Outreach, or equivalent platforms, with a strong understanding of how they support the revenue cycle.

Nice To Haves

• Preferred experience in SaaS, supply chain, logistics, retail technology, or related enterprise technology markets.

Responsibilities

• Own the demand generation strategy for your segment, including priorities, integrated plans, and campaign sequencing.
• Build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration.
• Create campaign briefs and planning inputs that align cross-functional teams around clear goals, audiences, messaging, and execution plans.
• Partner with Digital, Product Marketing, BDR leadership, RevOps, Marketing Operations, Creative, and channel specialists to bring campaigns to market effectively.
• Guide audience targeting, suppression logic, nurture architecture, and buyer progression strategies in partnership with Marketing Operations.
• Ensure BDR outreach is aligned to campaign messaging, buyer signals, and activation timelines.
• Monitor campaign and funnel performance across volume, velocity, conversion, and progression to pipeline.
• Lead testing and optimization across messaging, offers, journeys, channel mix, targeting, and handoff points.
• Support quarterly planning, campaign prioritization, and investment recommendations based on performance trends and expected impact.
• Translate data into actionable recommendations for stakeholders, including senior marketing leadership.

Benefits

• Market-leading pay
• Comprehensive health coverage
• 401(k) with 50% match up to 6% from day one
• Access Global Path, our structured development program with global opportunities
• Free LinkedIn Learning
• Mentorship
• Hybrid work options
• Flexible policies
• Onsite fitness centers
• Monthly volunteer events and opportunities to make a difference locally and globally

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed