Demand Generation Manager

Rippling•San Francisco, CA

9d•$122,000 - $152,000•Onsite

About The Position

Scaling to $1B ARR and beyond means we need to build a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries, and one of our most important levers for growth is the Broker channel. We're looking for a Demand Generation Manager aligned to the Broker channel to help deepen engagement, drive pipeline, and make Rippling the go-to solution for benefits brokers and their clients. In this role, you’ll own and execute marketing initiatives that support our Broker sales motion, combining demand generation, partner marketing, product marketing, content strategy, and channel-facing communications. This role is highly cross-functional. You’ll work closely with Rippling’s Broker Sales teams and the broader Marketing organization. We’d love to talk to you if you think like an owner, tell compelling stories, and thrive while driving multiple high-impact initiatives forward at once. Our GTM team sits within the marketing organization. This role is based in either our New York or San Francisco office.

Requirements

4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing
Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more
Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials
Full-funnel thinker who balances nurture with activation and knows when to do each
Data-driven and results-oriented — you pull your own reports, find the insight, and act on it
Resourceful and execution-oriented — you know how to build and launch with what's available
Strong cross-functional communicator, especially with sales and leadership
Thrives in a fast-paced environment with high expectations and autonomy

Nice To Haves

Experience in broker marketing, benefits, insurance, HRIS, payroll, or broader partner/channel ecosystem
Experience building 0-to-1 programs, repeatable campaign motions, or always-on nurture programs
Campaign reporting and analysis, Salesforce campaign/report fluency, email/lifecycle tooling, webinar tooling, and basic audience segmentation
Strong copywriting skills

Responsibilities

Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust
Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights
Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks
Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach
Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut
Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market