Manager, Demand Generation

RTA FLeet • Glendale, AZ

9d • Hybrid

About The Position

The Demand Generation Manager at RTA Fleet is a content orchestration and distribution role focused on elevating the RTA Fleet brand and converting awareness and trust into inbound pipeline. This role involves leveraging AI to move content across channels to reach fleet buyers. It is a player-coach position within the marketing team, responsible for the inbound pipeline number, leading a small creative pod, and handing qualified leads to the SDR team. The manager will directly oversee the AV Specialist and the Creative Services Manager, setting quality standards and contributing to the work alongside them.

Requirements

• Sharp, organized, and able to manage multiple campaigns simultaneously.
• Ability to bring clarity of priorities and discern what elevates the brand and drives pipeline.
• Thinks like an operator, separating signal from noise and understanding the difference between activity and outcome.
• Embraces team health and principles from 'The Five Dysfunctions of a Team' and 'The Ideal Team Player'.
• AI-fluent and curious about how AI can compound team output.
• Lifelong learner who actively levels up.
• Active on LinkedIn, listens to marketing podcasts, and reads/listens to books.
• Holds high standards for quality while shipping on time.
• Ability to pivot quickly, stay positive under pressure, and assist the team as needed.
• Ability to trace marketing effort all the way to sourced revenue.
• Experience running a content engine and distributing content across channels.
• Proficiency in writing well and fast across formats leveraging AI.
• Experience managing a small creative team as a player-coach.
• Ability to sit or stand for extended periods.
• Ability to work at a computer for prolonged periods.

Nice To Haves

• Has read ‘Extreme Ownership’, ‘Building a StoryBrand’, ‘Create Once, Distribute Forever’, ‘Contagious’, or anything by Robert Cialdini.

Responsibilities

• Own the inbound pipeline number and trace marketing effort to sourced revenue.
• Run the content engine, converting podcasts, webinars, and campaigns into multi-format content distributed across channels.
• Write content across formats (landing pages, campaign copy, email sequences, articles) leveraging AI.
• Lead a small creative team (AV Specialist, Creative Services Manager) as a player-coach, setting quality standards and doing the work.
• Run the weekly RTA Content Flywheel, converting podcast episodes and webinars into multi-format content.
• Publish podcast episodes and Hot Takes clips to various platforms and write optimized companion articles.
• Write campaign content across formats including social posts, video scripts, landing pages, direct mail copy, and session titles.
• Own email execution for webinar promotions, newsletters, product releases, and press announcements.
• Manage SEO and AEO across YouTube and the website, including post-launch optimization.
• Coordinate PR execution, including editing press releases and managing uploads.
• Support RTA Connect with event content, communications, and LinkedIn activation.
• Ensure the content engine runs on time and on brand, compounding into inbound demand.
• Ensure the creative pod ships consistently and maintains clean handoffs to the SDR team.

Benefits

• 401(k) with 6% Safe Harbor match (100% vested day one)
• Flexible PTO model
• Cigna Dental, Vision and Medical
• PPO and HSA medical plan options with company HSA contributions ($780–$1,950 annually)
• Garner Health HRA program: up to $1,000 individual / $2,000 family reimbursement opportunity
• Wellness rewards up to $350 annually
• Virtual care and mental health support resources
• Company-sponsored benefits including dental, vision, EAP, life, STD, LTD, legal plan, and identity theft protection options
• Additional employee perks, wellness initiatives, and discount programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed