Demand Generation Manager

Stord

About The Position

Stord is seeking a hands-on Demand Generation Manager to own paid channels, digital programs, and virtual events that directly drive pipeline across our go-to-market motion. This is not a strategy-only role—you’ll be actively in the platforms every day, running experiments, optimizing performance, and making real-time decisions that impact revenue. You’ll also serve as a key partner to our field events team, helping execute both Stord-owned events and third-party trade shows to expand reach and generate high-quality demand. If you’re energized by full-funnel marketing—from first click through to qualified opportunity—and you thrive in an environment where you own outcomes, this role is a strong fit.

Requirements

5+ years of hands-on demand generation experience in a B2B environment
Deep, practical experience running campaigns in Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager, and X Ads
End-to-end ownership of webinars and virtual events, from planning through post-event follow-up
Exposure to content syndication programs (e.g., TechTarget, Demand Science, Bombora, or similar)
Experience supporting field events or trade shows in a coordination or project management capacity
Strong analytical mindset—you’re fluent in dashboards and translate data into decisions
Bias for action: you prefer testing and iterating over waiting for perfection

Responsibilities

Plan, execute, and optimize paid search campaigns across Google Ads and Microsoft Ads
Run paid social programs on LinkedIn, Meta, and X (Twitter), with a focus on pipeline impact over vanity metrics
Manage additional demand programs (content syndication, newsletters, podcasts, etc.) that expand Stord’s reach to priority audiences
Own budget allocation across channels, continuously shifting investment toward highest-performing programs
Lead end-to-end execution of webinars and virtual events, from topic ideation and speaker coordination to promotion, platform setup, and post-event follow-up
Partner with Content, Product Marketing, and Sales to build programs designed to convert engagement into qualified pipeline
Collaborate closely with the Field Events team on Stord-owned events and third-party trade shows
Support logistics, vendor coordination, and on-site execution as needed
Ensure event investments are tied back to measurable pipeline outcomes
Own performance reporting across all paid and digital programs
Translate data into actionable insights that inform channel mix, messaging, and budget allocation
Partner with Marketing Ops to ensure clean attribution and accurate pipeline reporting