Demand Generation Manager

A-LIGN

24d

About The Position

The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs. In this role, you will be responsible for the execution of a variety of demand generation initiatives designed to increase brand awareness, generate qualified leads, and support revenue growth. As the Demand Generation Manager, you will provide exceptional marketing strategies to help support the continued growth of our fast-paced company. A-LIGN will depend on you as the Demand Generation Manager to manage paid media programs across channels including paid search, paid social, CTV/OTT, display advertising, and content syndication, while also supporting broader demand generation efforts such as webinars, account-based marketing campaigns, and content-driven nurture programs. This role partners closely with cross-functional teams to analyze pipeline performance, evaluate funnel metrics, and leverage data-driven insights to optimize campaign effectiveness, inform investment decisions, and maximize marketing impact. The ideal candidate is a strategic and analytical marketer who takes ownership of programs, embraces experimentation, and thrives in a results-oriented environment.

Requirements

Bachelor's degree in Marketing, Business, Communications, Advertising, or other relevant field
3+ years of B2B demand generation or digital marketing experience
Hands-on experience managing search ads, social ads, and other paid media channels both in-house and through agency partners
Proficiency in Salesforce for pipeline tracking and reporting; experience with a marketing automation platform such as Pardot
Comfort managing a multi-million dollar advertising budget, including spend tracking and channel-level reallocation decisions
Strong analytical mindset with the ability to translate campaign data into actionable insights; comfortable building and presenting performance dashboards and reports
Highly organized and execution-oriented — you build structure around programs, manage timelines without oversight, and hold yourself accountable to outcomes
Effective cross-functional collaborator with a track record of working well with Sales, BDR, Content, and Product Marketing to launch integrated programs
Strong creative and copywriting instincts – you can write compelling ad copy and landing pages, and you have a genuine point of view on what makes creative work
Great web fundamentals with a strong perspective on conversion rate and website performance optimization
Self-motivated and comfortable operating in a fast-moving environment where priorities shift and agility is valued
Strong attention to detail, with a drive to continuously raise the quality and impact of your work

Nice To Haves

Exposure to the cybersecurity, compliance, or professional services industry is a plus

Responsibilities

Own end-to-end execution of paid media programs across key demand channels, including paid search, paid social, display, retargeting, and content syndication — optimizing each for brand visibility and pipeline contribution
Analyze campaign and pipeline performance on a regular basis, identifying trends, gaps, and optimization opportunities; present findings and recommendations to marketing leadership and cross-functional stakeholders
Manage a multi-million dollar demand generation budget; track spend pacing, reallocate investment toward higher-performing channels, and maintain accountability to pipeline targets
Test and evaluate emerging or underutilized channels — including podcast sponsorships, newsletters, virtual events, and third-party lead programs — to identify incremental pipeline opportunities
Maintain a structured testing cadence across creative, messaging, audience segments, and landing page experiences to drive continuous performance improvement
Partner with GTM Operations to ensure proper lead routing, attribution tracking, and CRM hygiene