Demand Generation Manager, Events & ABM (Hybrid / Boston)

Skedda • Boston, MA

6d • Hybrid

About The Position

Skedda is hiring a Demand Generation Manager to own the experiential side of our demand engine: our events, webinars, ABM, and gifting programs. A core part of the Workplace Marketing team, you’ll report to the Sr. Director of Growth Marketing and serve as the connective tissue between Marketing and Outbound Sales. We’re looking for someone who can blend experiential creativity with a pipeline-driving mindset – running the kind of programs that get remembered and book meetings, from an ICP-filled suite at an NBA game, to a webinar people actually clear their calendar for, to a gift they can't stop talking about.

Requirements

• 3-5+ years in demand generation, growth marketing, event marketing, field marketing or B2B SaaS marketing, with a proven track record of contributing to pipeline.
• A creative, results-focused marketer who’s equally comfortable dreaming up a delightful gifting campaign as coordinating an invite-only hibachi dinner.
• Direct experience planning and executing events and/or webinars, owning the budget, timelines, and coordination end-to-end.
• An exceptionally organized communicator who can juggle multiple programs and stakeholders at once without missing a timeline or an email.
• A data-confident marketer who can analyze their own results and partner with RevOps to build the reports that show how their programs contribute to pipeline and revenue.
• A team player who makes others better through support and collaboration - someone energized by a low-ego group that loves bouncing ideas around and solving problems together.

Nice To Haves

• Hands-on experience with Hubspot.
• Working knowledge of intent platforms like Common Room.

Responsibilities

• Own the experiential events program, focusing on strategic, small-scale events like booked suites at NBA and MLB games. This includes strategy, venue booking, day-of execution, and supporting Outbound on list building, invites, and follow-up.
• Own the demand engine behind the webinar program, including promotion, registration, outbound team support, and reporting. Partner with Product Marketing on product webinars and Content Marketing on thought leadership webinars.
• Run creative gifting campaigns that build mindshare and drive pipeline.
• Partner closely with the Outbound team on Account Based Marketing (ABM), including account selection, personalized outreach, and building campaigns around intent signals.
• Potentially flex into areas like SEO/GEO, paid ads, or lifecycle marketing based on standout strengths.

Benefits

• Competitive salary, benefits package, and paid time off
• Hybrid schedule, with two-days per week in our vibrant office in Downtown Boston
• Creative and collaborative work environment
• Direct exposure to the leadership team across departments
• Ability to drive strategy and outcomes for a growing tech company

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed