Demand Generation Manager
Sanity.io
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Posted:
August 11, 2023
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Remote
About the position
We are seeking a dynamic and results-oriented Demand Generation Manager to join our talented team on the US East Coast. As the Demand Generation Manager, you will play a vital role in driving the development and implementation of strategic and tactical initiatives to generate sales opportunities within the B2B enterprise market, with a specific focus on North America. Your responsibilities will include planning and executing multi-channel campaigns, collaborating with internal teams to understand the target audience's pain points and needs, developing customer-centric marketing strategies, and tracking and analyzing the performance of demand generation programs.
Responsibilities
- Plan, design, and execute multi-channel campaigns including webinars, email marketing, in-person events, display advertising, and sponsorship activities to generate awareness, leads, and sales opportunities.
- Collaborate with internal teams to understand the target audience's pain points, needs, and motivations, and develop customer-centric marketing strategies.
- Create and distribute compelling content that directly addresses the target audience's pain points.
- Collaborate with technology or agency partners to develop co-marketing campaigns for mutual growth and pipeline generation.
- Track, analyze, and report on the performance of demand generation programs.
- Have 5+ years of experience in a similar role, preferably in a high-growth or technology-centric SaaS environment.
- Have extensive experience in developing go-to-market strategies.
- Have demonstrated ability to organize impactful in-person and virtual events.
Requirements
- 5+ years experience in a similar role, ideally in a high-growth or technology centric SaaS.
- Customer-focused with extensive experience in the development of go-to-market strategies.
- Demonstrated ability to effectively organize impactful in-person and virtual events.
Benefits
- Positive, flexible, and trust-based work environment
- Remote/WFH on the Eastern Time Zone in the US
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Competitive salary and stock options program