Demand Generation & Lifecycle Marketing Manager

Giftogram•Whippany, NJ

1d•Onsite

About The Position

As the Demand Generation & Lifecycle Marketing Manager , you'll report directly to the Head of Marketing and sit at the intersection of marketing, sales, and customer. This is a high-impact, highly visible role responsible for building and running programs that generate qualified demand and drive adoption and increased usage among existing customers. You'll work closely with the sales and revenue teams, act as a true partner to the business, and leverage agency and contractor support to extend your execution capacity. You're equally comfortable setting strategy as you are building the campaign yourself, and you know that both matter.

Requirements

5–7 years of B2B marketing experience, with a strong focus on demand generation and lifecycle marketing
Hands-on experience running paid campaigns on LinkedIn and Google Ads, you know how to build, optimize, and report on them yourself
Proficiency in HubSpot for campaign execution, workflow automation, list segmentation, and reporting
Experience in a PLG, SaaS, or tech environment; you understand how product-led and sales-led motions intersect
A roll-up-your-sleeves mentality, you're comfortable building from scratch and executing alongside the teams you support
Exceptional written and verbal communication skills; you can distill complex ideas into clear, compelling messaging
Strong cross-functional collaborator who thrives working with sales, customer success, and leadership
Data-driven mindset with the ability to translate performance metrics into actionable strategy
Curious about new technology and quick to adopt it, you actively incorporate AI tools into your workflow to move faster, work smarter, and free up capacity for higher-impact work

Nice To Haves

Experience marketing a B2B platform with both self-serve and enterprise sales motions
Familiarity with gift card, rewards, incentives, or loyalty categories
Experience managing agencies or contractors
Familiarity with SEO tools (ie: Semrush, Ahrefs) and web analytics platforms (ie: GA4) and emerging GEO technologies (ie: Cognizo)

Responsibilities

Own and optimize paid media program strategy across LinkedIn, Google Search, and Bing including campaign setup, audience targeting, bidding strategy, and creative testing; manage relationships with external ad buyers and agencies, directing their work and holding them accountable to performance
Plan and execute email marketing campaigns end-to-end in HubSpot, from list segmentation and workflow build-out to deliverability monitoring and A/B testing
Manage SEO and content distribution strategy in coordination with internal and agency resources, ensuring content maps to search intent and funnel stage
Own lifecycle communications that drive onboarding, adoption, and increased usage among existing customers
Build segmented nurture programs that surface the right message at the right moment across the customer journey
Identify opportunities to increase engagement and product usage through targeted, behavior-driven campaigns
Manage agency and contractor relationships to scale content, creative, and campaign output
Partner with Revenue Operations on campaign execution and performance tracking in HubSpot and Power BI
Continuously optimize programs based on both quantitative performance data and qualitative inputs, including sales feedback on lead quality and fit