Demand Generation Lead

Vizcom•San Francisco, CA

2d•$170,000 - $190,000•Hybrid

About The Position

Vizcom is seeking its first Demand Generation Lead to establish and lead the Enterprise marketing strategy. This role will be responsible for building the pipeline engine from the ground up, managing the full funnel from awareness to Sales Qualified Leads (SQLs), and collaborating closely with the Sales team to achieve revenue targets. The position is an individual contributor role with the potential to build and grow a team. The company has existing traction with major clients like Nike, Adidas, and Hasbro, and is looking for someone to drive further enterprise growth. The Demand Generation Lead will report to the Head of Marketing and have significant input on budget, strategy, and market presence.

Requirements

6+ years of experience in demand generation or growth marketing within a B2B SaaS company.
Demonstrated success in building pipeline, with the ability to provide specific examples of programs and their outcomes.
Hands-on experience with Account-Based Marketing (ABM), including running account-level programs.
Proficiency in owning event strategy from end-to-end, including trade show logistics and post-event nurturing.
Strong collaboration skills with Sales teams (AEs and SDRs), understanding the sales handoff process.
Fluency in HubSpot (or a comparable CRM/Marketing Automation Platform) and ability to extract and analyze data.
A proactive approach, favoring testing and iteration over waiting for a perfect plan.
Experience in an early-stage company or startup environment, with the ability to achieve results with limited resources.

Nice To Haves

Background in design tools, creative software, or experience selling to design or engineering teams.
Experience in building and managing a small demand generation team.
Familiarity with intent data tools such as 6sense or Bombora.

Responsibilities

Design and execute multi-channel demand generation programs to create qualified pipeline for the sales team.
Achieve MQL-to-SQL conversion targets and refine lead scoring and qualification criteria in collaboration with Sales.
Build and optimize paid advertising channels (LinkedIn, Google) for efficient pipeline generation.
Establish Account-Based Marketing (ABM) programs targeting key Ideal Customer Profile (ICP) accounts in partnership with the Sales team.
Create account-level content and outreach sequences in close collaboration with Account Executives (AEs) and Sales Development Representatives (SDRs).
Monitor and report on account engagement, pipeline influence, and deal velocity.
Manage Vizcom's presence at industry trade shows, design conferences, and partner events.
Plan and execute virtual events and webinars with the product marketing team to drive awareness and net-new pipeline.
Oversee pre- and post-event follow-up activities in partnership with the SDR team.
Serve as a liaison between Marketing and Sales, ensuring alignment on ICP, messaging, and pipeline goals.
Collaborate with product marketing to develop sales enablement materials such as battlecards, email sequences, one-pagers, and objection-handling guides.
Maintain a regular pipeline review cadence with Marketing & Sales leadership to identify and address gaps.
Manage the marketing technology stack for demand generation, including HubSpot, intent tools, and ad platforms.
Develop dashboards to provide clear visibility into campaign performance, Customer Acquisition Cost (CAC), and pipeline contribution.
Manage the demand generation budget with a focus on efficient and scalable growth.

Benefits

100% employer-sponsored medical care for employees, with 25% coverage for dependents.
Dental, Vision, and Mental Health Care.
Equity.
Flexible Paid Time Off (PTO).
401(k) with payroll match.
Generous annual Learning & Development allowance.
Paid parental leave.
One-time home office setup stipend for remote employees.
Weekly catered lunch at Headquarters.
Monthly stipend for gym memberships.