Demand Generation Lead

Frontera Health•Denver, CO

2d•Onsite

About The Position

Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most. Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere. Our Mission Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare. Role Overview We're looking for a Demand Generation Lead to own execution for the demand generation engine that builds pipeline across our technology solutions for ABA clinics. You'll run multi-channel campaigns, own our event marketing program end to end, and lead co-marketing with technology and channel partners — all while carrying a real pipeline number. This is a builder's seat on a small team: you'll design the process as you go, not inherit one.

Requirements

6+ years in B2B demand generation or growth marketing, including time in a high-growth environment
Track record owning a pipeline number, not just program delivery
Hands-on with HubSpot, paid social, and campaign reporting
Direct experience running field and event marketing programs end to end
Partner or channel co-marketing experience
Comfortable with ambiguity on a small team where you build the process as you go

Nice To Haves

Healthcare, health tech, or multi-site provider experience is a strong plus

Responsibilities

Plan and execute multi-channel campaigns that generate qualified pipeline from ABA clinic operators, clinical directors, and clinicians themselves. Channels will include paid, email, content syndication, ABM, and web.
Run promotion for every conference we sponsor or exhibit at. From pre-show audience building, booth traffic, on-site activation support, and post-event follow-up sequences that actually convert. You’ll measure event ROI and decide which events we partner in again.
Lead all co-marketing with our technology and channel partners. Joint campaigns, co-branded content, webinars, and shared pipeline motions. You work directly with partner enablement to activate this channel.
Carry a marketing-sourced and marketing-influenced pipeline target.

Benefits

Stock options
Health benefits
401(k) plan
4 weeks of PTO per year
Dog-friendly office
Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners
Robust snack program and great coffee options (including cappuccino machine and cold brew cans)
Regular team events and low-key socials
Up to $150/month commuter stipend
Discounted nearby parking
Discounted Colorado Athletic Club membership
Thoughtfully designed space for focus, collaboration, and connection