Founding Demand Generation Lead

Clasp

10d • $150,000 - $180,000 • Remote

About The Position

Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. We are revolutionizing the way employers attract and retain critical talent, while simultaneously tackling the student debt crisis. Our innovative platform meaningfully connects employers, educational institutions, and diverse talent to drive mutual benefit, using accessible education financing as the thread. Clasp is a Forbes Fintech 50 company, portfolio company of SHRM, and recipient of “18 most promising startups in healthcare” by Business Insider. We are reshaping the future of the workforce one opportunity at a time. Join us on our journey to give power to learners and unlock fulfilling careers that drive positive change in their communities and beyond.

Requirements

• 5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup.
• Demonstrated ability to operate as the sole hands-on marketing hire on a lean team, while being ready to direct a second team member's execution as the function grows.
• You defined the funnel stages and metrics yourself; you did not inherit someone else's playbook.
• Proven ownership of a lead-volume target, with the numbers to back up attainment, misses included. You can state the number, the target, and exactly what drove the gap.
• Hands-on experience configuring lead scoring, attribution, and campaign tracking inside HubSpot. You can walk through exactly how you built it, not just how you read someone else's dashboard.
• A track record of setting channel and content strategy rather than executing someone else's brief: you decided where to spend, cut what didn't work, and can quantify the impact of the calls you made.
• High agency: builds and fixes things without waiting to be told, and tells leadership the truth about what's working and what isn't, especially when it's bad news.
• Obsessed with efficiency and outcomes: measures the work by qualified lead impact, not activity, kills what isn't working fast rather than letting it run on habit, and leverages AI tooling to maximize speed and effectiveness.
• Delivers beyond expectations: treats targets as a floor, not a ceiling.
• Brings fresh ideas and challenges assumptions: pushes back on channel, messaging, and process decisions with data and reasoning, rather than defaulting to consensus or precedent.

Nice To Haves

• Experience marketing to healthcare/HR enterprise buyers (CHROs, VPs of TA, HR execs) or adjacent enterprise/clinical audiences.

Responsibilities

• Own Demand Strategy: Design and drive Clasp's full-funnel demand generation strategy, from awareness through meetings booked, across paid, organic, ABM, and partnership channels.
• Instrument the Funnel: Own the tracking and reporting of Clasp's demand funnel metrics inside HubSpot: MAL, MQL, SQL and CAC. Build the dashboards, define the MQL-to-meeting attribution, and bring actionable insight to leadership.
• Optimize the Infrastructure: Maintain and iterate on the systems and campaign tracking that run the marketing engine, so every campaign has clean, attributable data from launch through close. Report lead-volume attainment and meeting-conversion against target with full transparency, including when results fall short and why.
• Drive Content Demand: Lead Clasp's thought-leadership agenda (white papers, reports, blog, video), webinars, and content partnerships, starting with our existing backlog and assets to surface what a prospect needs to see next, not just what's easiest to produce.
• Decide which channels reach more of the right audience and drive leads to the team, including LinkedIn (organic and paid), Google search, AI-driven channels, channel partnerships, and paid webinars, and own the strategy behind them.
• Partner with the Website Marketing Manager on the ownership of Clasp's B2B web presence (clasp.com/employers) with the goal of building traffic and conversion.
• Actively solicit content and campaign ideas from across the team, treat them as testable hypotheses rather than finished plans, and run fast experiments to see what actually moves pipeline, doubling down on what works and killing what doesn't.
• Build a documented feedback loop with Sales on lead quality.
• Operate with high agency and a roll-up-your-sleeves mentality in a lean, early-stage environment. Surface risks and performance gaps proactively, with a diagnosis and a proposed fix, before being asked.

Benefits

• Competitive cash and equity compensation
• Health benefits (health, dental, & vision)
• 401k
• Commuter benefits
• Flexible PTO policy
• Opportunities to grow and perform in a fast-paced environment alongside a stellar team.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed