Demand Generation Lead

Chamberlain Group•Oak Brook, IL

1d•$129,700 - $209,200

About The Position

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily. This role is responsible for designing, executing, and optimizing integrated demand generation campaigns across various channels to generate qualified pipeline for myQ Enterprise. The position involves owning campaign build and execution within HubSpot, developing and executing ABM programs, partnering with Sales for outreach and lead routing, building performance dashboards, running A/B testing, developing pipeline acceleration programs, translating technical concepts into business value, building buyer intelligence, creating sales enablement materials, managing marketing technology stack hygiene, and using data to drive decisions. The role also includes complying with health and safety guidelines, protecting company reputation, maintaining professional knowledge, and contributing to team efforts.

Requirements

Bachelor's degree in marketing, Business, or a related field
5–8+ years of B2B demand generation experience
Demonstrated proficiency in HubSpot and Salesforce
Warehouse, Logistics/Supply chain or SaaS start up experience is highly preferred

Responsibilities

Design, execute, and optimize integrated demand generation campaigns across LinkedIn, Google, retargeting, email nurture, webinars, and ABM programs, trade channel and distributor partner activation, direct outreach sequencing to operational and facilities buyers, and event/field-based pipeline programs targeting logistics and industrial verticals to generate qualified pipeline for myQ Enterprise
Own campaign build and execution within HubSpot, including audience segmentation, lead scoring configuration, workflow automation, nurture sequences, and full-funnel reporting to support MQL-to pipeline conversion
Develop and execute ABM programs end-to-end, including target account selection, multi-channel campaign orchestration, buying committee engagement, and account-level pipeline reporting in Salesforce
Partner with Sales to activate intent- and signal-based outreach plays, establish shared pipeline review cadences, and ensure seamless MQL handoff and lead routing through Salesforce
Build and maintain campaign performance dashboards and reporting cadences that provide real-time visibility into pipeline contribution, MQL volume, cost per opportunity, funnel conversion rates, and marketing-sourced and influenced pipeline
Run continuous A/B testing and experimentation programs across messaging, offers, audiences, landing experiences, nurture paths, and campaign sequencing to improve funnel performance and pipeline velocity
Develop and maintain pipeline acceleration programs, including re-engagement, late-stage nurture, and sales-assist content, designed to improve conversion rates and shorten sales cycle length
Translate technical and operational concepts into compelling business value for enterprise buyers across logistics, warehousing, manufacturing, facilities management, and distribution operations
Build and maintain buyer intelligence and account mapping capabilities, identifying the right entry point within each target account before Sales engages, including stakeholder mapping, org-level intent signal interpretation, and early-stage relationship context that shortens time-to-conversation in long-cycle deals
Build and maintain sales enablement and GTM materials in partnership with Product Marketing on customer stories, competitive battle cards, ROI narratives, industry-specific messaging frameworks, executive presentations, and thought leadership content
Develop and own key cross-functional marketing deliverables including messaging frameworks for operational and industrial buyers, creative briefs for agency partners, and campaign briefs that translate product and field insights into executable marketing programs
Partner with Product Marketing and leadership to support product launches, market expansion initiatives, and vertical campaigns targeting logistics and distribution operations buyers
Manage marketing technology stack hygiene and data integrity within HubSpot and Salesforce, including lead routing rules, campaign attribution, list management, and CRM data quality in collaboration with Revenue Operations
Use data to make decisions quickly, shut down underperforming programs, and scale what works across channels and audience segments
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
Protect Chamberlain Group’s reputation by keeping information confidential.
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
Contribute to the team effort by accomplishing related results and participating on projects as needed.