Demand Generation Intern

KnowBe4•Arlington, VA

6d•Hybrid

About The Position

The Demand Generation Intern will support the Global Demand team with internal and 3rd party marketing programs. The ideal candidate will support campaign setup and execution, reporting, asset organization, and tracking to ensure programs run smoothly and deliver high-quality results. This position is a hybrid role open to candidates in the greater Arlington area and will require the intern to work in our Arlington, VA office 4 days a week. The dates of the program are May 18th, 2026 - August 14, 2026 (13 weeks). We strive to create a diverse group of interns as we feel that it improves the overall internship experience. This is a paid internship, but the intern would be responsible for relocation (if needed) and lodging for the duration of the internship. Interns get unique insight into the minds of the CEO and senior executives during Ask Me Anything sessions. Interns will receive company training, onboarding, and professional development workshops to help transition into the workplace. Interns will also engage in team-building activities and awesome socials.

Requirements

Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.
A strong desire to learn marketing technology; prior exposure to a CRM (like Salesforce) or Email Marketing tools is preferred
Proven ability to write clearly and professionally, especially when coordinating with external partners or vendors.
Demonstrate ability to manage multiple projects or "demand programs" simultaneously while meeting strict deadlines.
Excellent verbal and written communication skills are essential with the ability to positively interact with persons at all levels of our organization
Proficient in Google Sheets, Docs, and Slides
Talent for multi-tasking, being results oriented and organizationally proficient
Team oriented and willing to help others to achieve success
Ability to develop creative solutions
Ability to think and act independently
Ability to effectively prioritize and resolve multiple competing tasks
Ability to deal professionally, courteously and tactfully with external partners and coworkers
Self-reliant with the ability to innovate and introduce change showing sound judgment and pragmatism
Compliance or in-house experience is a plus

Responsibilities

Work collaboratively with the marketing team to help set up, monitor, and report on demand gen programs
Create and update Salesforce campaigns for various marketing programs
Track campaign pacing and lead quality; identify discrepancies and manage lead-return processes with 3rd-party vendors.
Create and manage campaign tracking links in our UTM database to ensure proper tracking of campaigns
Assist in the development of campaign assets, managing the hand-off to external vendors.
Assist with verifying, cleaning and processing lead reports from 3rd party vendors
Gain hands-on experience monitoring full-funnel programs and lead lifecycles within Salesforce.
Learn to interpret initiative pacing and ROI to make data-driven optimization decisions.
Understand the "why" and "how" of UTM tracking and multi-channel program attribution.
Understand the mechanics of 3rd-party partnerships, from creative delivery to lead quality audits.