Demand Generation and Account-Based Marketing Manager

Agiloft

20d

About The Position

Agiloft is seeking a Demand Generation & Account-Based Marketing Manager to drive qualified pipeline within key markets, segments, and accounts. This role will develop and execute integrated demand generation and ABM strategies, balancing personalized account engagement with scalable demand generation tactics. The manager will collaborate with Sales, SDRs, Product Marketing, Partner Marketing, and Marketing Operations, utilizing market intelligence, customer insights, intent signals, performance data, and sales input to inform engagement strategies. The role requires independent decision-making on audience segmentation, campaign strategy, channel mix, personalization, testing, and optimization. Data, AI, and marketing technology will be leveraged to enhance research, personalization, execution, and optimization, while human judgment remains crucial for strategy, performance evaluation, and prioritization. Success will be measured by consistent pipeline generation, improved campaign effectiveness through experimentation, and the creation of scalable, repeatable approaches.

Requirements

8+ years of experience in demand generation, growth, performance, digital, field, or related B2B marketing disciplines, including significant experience developing strategic ABM programs.
Demonstrated experience generating pipeline through integrated 1:1, 1:few, and 1:many campaigns within B2B technology or similarly complex buying environments.
Proven ability to translate business and market opportunities into audience, campaign, channel, and optimization strategies.
Strong analytical skills with experience using segmentation, targeting, intent, funnel, pipeline, and performance data to make decisions and improve business outcomes.
Experience partnering effectively with Sales and SDR organizations to align priorities and activate coordinated marketing and sales motions.
Hands-on experience with CRM and marketing technology platforms such as Salesforce and HubSpot, Marketo, or similar platforms.
Experience working with ABM, data, personalization, or buyer-intelligence technologies such as 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Folloze, Qualified, or comparable platforms.
Demonstrated proficiency using AI-enabled tools for research, analysis, personalization, content development, and workflow efficiency, with the judgment to validate outputs and apply them appropriately.
Strong critical thinking and decision-making skills, including the ability to interpret incomplete or conflicting signals and determine appropriate action.
Strong project management and prioritization skills with demonstrated ability to manage multiple programs and stakeholders in a high-growth environment.
Excellent written, verbal, and cross-functional communication skills.

Nice To Haves

Experience in SaaS, high-growth technology, legal technology, or another industry with complex B2B buying journeys.
Experience marketing to multiple members of enterprise buying committees.
Experience developing repeatable demand generation frameworks across multiple industries, segments, or markets.
Bachelor's degree or equivalent relevant experience; advanced degree is a plus.

Responsibilities

Own integrated demand generation and ABM programs designed to generate qualified pipeline within assigned target markets, segments, industries, and accounts.
Translate company growth objectives and market opportunities into campaign strategies across 1:1, 1:few, and 1:many motions.
Determine appropriate audiences, campaign approaches, channel mix, offers, and investment priorities using market intelligence and performance signals.
Build repeatable frameworks that scale successful account-based strategies into broader industry, segment, and pipeline-generation programs.
Partner with Sales and SDR teams to align marketing programs with territories, account priorities, pipeline needs, and opportunities for growth.
Develop a deep understanding of Agiloft's target industries, buyer challenges, buying committees, competitive landscape, and market trends.
Research and identify account opportunities, buyer needs, intent signals, and market dynamics using CRM data, AI-enabled tools, third-party data, and Sales insights.
Develop segmentation and targeting strategies that prioritize audiences based on business opportunity and likelihood to engage.
Determine where personalized experiences can meaningfully influence buyer behavior and where scalable approaches are more appropriate.
Partner with Marketing Operations to maintain high-quality target account, audience, and buying-center segmentation.
Orchestrate integrated campaigns across relevant channels, including digital advertising, email, webinars, events, content, social media, gifting, partner marketing, and coordinated Sales and SDR plays.
Develop campaign briefs, messaging frameworks, promotional copy, landing page and email copy, presentations, sales enablement materials, and other assets required to activate programs.
Collaborate with Product Marketing, Partner Marketing, Marketing Operations, Sales, and SDR teams to deliver relevant messaging, content, offers, and buyer experiences.
Enable Sales and SDR teams with account insights, campaign follow-up strategies, outbound messaging, talk tracks, and other resources that support effective buyer engagement.
Manage campaigns from planning through launch and optimization, balancing speed, quality, strategic alignment, and business impact.
Define and monitor success measures tied to pipeline creation, account progression, opportunity acceleration, revenue impact, and other relevant business outcomes.
Use engagement and campaign metrics as diagnostic signals to understand performance and identify opportunities for improvement.
Continuously test and optimize audiences, messaging, channels, offers, personalization strategies, and campaign approaches.
Partner with Marketing Operations on reporting, attribution, funnel analysis, dashboards, and account-level performance insights.
Communicate campaign performance, pipeline impact, learnings, risks, and recommendations clearly to Marketing, Sales, and leadership stakeholders.
Leverage AI, automation, and marketing technology to improve research, campaign planning, personalization, execution, analysis, and scalability while applying sound judgment to outputs and recommendations.
Other duties as assigned.