Dealer Marketing Consultant - Boston

Shift Digital•Boston, MA

8h•Hybrid

About The Position

As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars. The goal is to optimize the dealer’s digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.

Requirements

Expert proficiency with Dealership Websites
Expert proficiency with Search Engine Optimization (SEO)
Expert proficiency with Search Engine Marketing (SEM)
Expert proficiency with Social Media and Reputation Management
Expert proficiency with CRM / DMS Systems
Expert proficiency with Google Adwords / Analytics
Automotive experience
Extensive travel in the Northeast

Nice To Haves

Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource.
In-depth knowledge of dealership sales strategy, marketing, and operations.
Professional, organized, and detail-oriented.
Enjoy traveling extensively.

Responsibilities

Implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.
Optimize the dealer’s digital performance.
Deliver strategic digital consulting and analytics reporting.
Establish a premium online customer experience when someone is shopping for a vehicle.
Coordinate digital strategy elements into business plans.
Travel extensively and build relationships with key stakeholders inside and outside the brand.