Dealer Marketing Consultant - Boston

Shift Digital

2d•Hybrid

About The Position

As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars. The goal is to optimize the dealer’s digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.

Requirements

In-depth knowledge of dealership sales strategy, marketing, and operations.
Ability to coordinate digital strategy elements into business plans.
Expert proficiency with Dealership Websites.
Expert proficiency with Search Engine Optimization (SEO).
Expert proficiency with Search Engine Marketing (SEM).
Expert proficiency with Social Media and Reputation Management.
Expert proficiency with CRM / DMS Systems.
Expert proficiency with Google Adwords / Analytics.
Automotive experience.
Extensive travel in the Northeast.

Nice To Haves

Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource.
Passion for all things automotive and digital.
Professional, organized, and detail-oriented.
Enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.

Responsibilities

Implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.
Optimize dealer’s digital performance.
Deliver strategic digital consulting.
Provide analytics reporting.
Establish a premium online customer experience for vehicle shoppers.