Dealer Events Project Analyst

American Honda Motor Co., Inc.•Torrance, CA

1d•Onsite

About The Position

The Dealer Recognition & Events Project Analyst provides tactical direction, operational governance, and oversight for all dealer-facing recognition, engagement, and event programs within the Auto Sales Division. This role ensures that events and initiatives directly support Honda and Acura retail performance, enhance dealer engagement, and align with AHM’s overall Auto Sales strategic objectives. The Project Analys is responsible for leading cross-functional collaboration, ensuring consistent application of Honda processes and standards, and providing guidance on program design, resource planning, and operational execution.

Requirements

BS/BA degree in Communications, Marketing, related field or equivalent work experience
4+ years’ experience in an event or marketing role
Strong writing and proofreading skills
Microsoft Office Suite proficiency
Strong analytical skills
Process oriented
Basic understanding of the automobile industry and the dealer/OEM relationship

Responsibilities

Manage grassroots events for the field. This includes determining daily priorities for information distribution to dealers and using Cvent technology to source events.
KPI tracking from surveys, including use of Adobe Analytics to provide analysis on dealers’ view and use of content.
Write copy to communicate new programs to dealers, provide project updates and create understanding and alignment between dealers and company.
Develop, approve, deploy surveys in company Qualtrics tool, including determining what information is pertinent to the Unit’s function and making the surveys more robust to gather new information.
Create proposals for dealer events and manage associated projects.
Coordinate cross‑functional partnership and stakeholder engagement.