Database Marketing Senior Consultant

Truist Bank•Atlanta, GA

1d•Onsite

About The Position

In accordance with Truist in-office expectations, this role will be in office 5 days/week for candidates who live within 35 miles of a hub facility. Diversified Subject Mater Expert utilizing data mining and analytics to develop targeted audience lists that improve business outcomes and minimize risk. Provide consultation to business leaders and other stakeholders on how to leverage data assets to build targeted audiences. Lead, guide and educate fellow analysts to enable personal and professional growth as well as help in successful conclusion of various marketing initiatives across the team.

Requirements

Bachelor’s degree in marketing, marketing technology, data analytics, or business administration or related field, or equivalent education and related training
Five years of related experience or an equivalent combination of education and experience
In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the marketing discipline (e.g. analytics, data aggregation, digital)
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
Ability to interpret and explain complex information to a range of teams and build consensus among different stakeholders

Nice To Haves

Master's degree or MBA and ten years of related experience
Previous experience in the banking industry

Responsibilities

Design and build audiences that generates revenue through the following channels: Personalized Journeys, Direct Mail, Email, Call Leads, and promotional offers.
Utilize analytics to determine the feasibility of an initiative and convert a business vision into an innovative marketing campaign solution.
Use a wide array of sophisticated tools for data mining including Matillion and Snowflake. Demonstrate a high degree of data asset understanding and interpretation.
Participate in SAFe Agile teams or projects with high-level resource requirements, risk, and complexity.
Mentor less experienced teammates to build their own technical expertise.
Work independently with minimal guidance.
Stay current with emerging technologies, their strengths and weaknesses and their application to business solutions.