Database Marketing Manager

Full House Resorts, Inc•Cripple Creek, CO

152d•$70,000 - $115,000•Onsite

About The Position

The Database Marketing Manager will oversee the integrity, accuracy, and security of the casino marketing database, ensuring clean and compliant data hygiene. This role involves managing integrations across various systems, establishing campaign QA standards, and owning marketing calendar execution accuracy. The manager will build and refine player segments, develop advanced segmentation strategies, and produce accurate list pulls for various direct marketing channels. They will lead the end-to-end execution of promotional campaigns, manage budgets, and collaborate with internal teams and external vendors. The position requires delivering ongoing reporting and analysis, benchmarking performance, and communicating insights to leadership. Compliance with gaming regulations and data privacy is paramount. The role also involves cross-functional collaboration to develop integrated marketing initiatives and support various departments with analytical tools and reports.

Requirements

Must be able to obtain a Colorado Division of Gaming Support License.
2–4+ years of casino database marketing, analytics, CRM, or related gaming experience.
Prior leadership or vendor oversight experience.
Knowledge of data security, privacy regulations, and best practices in database marketing.
Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
Working knowledge of SQL or willingness to train to meet operational needs.
Strong analytical and problem-solving ability and communication skills.
Excellent communication and collaboration skills, including the ability to translate data into actionable insights.
Detail-oriented and able to manage multiple deadlines.

Nice To Haves

Predictive modeling, automation, or AI segmentation experience.
Colorado gaming market background
Power BI/Excel/Tableau proficiency
Knowledge of VIP analytics week and any shift of the day.

Responsibilities

Oversee the integrity, accuracy, and security of the casino marketing database.
Ensure clean and compliant data hygiene, including NCOA, duplication, and regulatory validations.
Manage campaign file management and vendor transfer coordination.
Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems.
Establish campaign QA standards.
Own marketing calendar execution accuracy.
Build and refine player segments based on gaming behavior, lifetime value, visitation patterns, and predictive models.
Develop advanced segmentation strategies aligned with competitive trends.
Set and own KPIs (ADT growth, trip frequency, reactivation rate, churn rate).
Implement and manage a test and learn methodology (A/B testing framework).
Develop and execute lifecycle marketing strategies (new member onboarding, birthday campaigns, etc.).
Utilize AI supported clustering.
Produce accurate list pulls for direct mail, email, SMS, kiosk offers, and loyalty campaigns.
Lead the end-to-end execution of promotional and offer-driven campaigns.
Manage budget oversight responsibility.
Forecast mail volumes, redemption rates, production and postage expenses.
Create proforma and postforma analysis and program recommendations.
Collaborate with Marketing, Casino Operations, and Guest Services to ensure proper offer setup, QA, and tracking.
Manage workflows with the marketing team, external mail vendors, and digital partners.
Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting capabilities.
Deliver ongoing reporting and analysis, including proforma ROI, reinvestment, offer redemption, theoretical value, and incremental revenue impact.
Deliver monthly marketing performance reviews, including program-level analysis and recommendations.
Benchmark performance relative to regional competitors and evolving gaming trends.
Communicate insights through presentations and data visualizations for leadership decision-making.
Provide forecast modeling support for finance.
Ensure all marketing activity complies with Colorado Limited Gaming Act, Internal Control Minimum Procedures, and Chamonix Casino Resort policies and code of conduct.
Uphold strict data privacy, confidentiality, and audit-ready documentation practices.
Work closely with Slots, Table Games, Hotel, F&B, VIP, and Finance to develop integrated marketing initiatives.
Provide clear communication of timelines, expectations, and data logic to nontechnical stakeholders.
Support VIP Marketing with analytical tools and VIP reports.
Provide performance analysis for all marketing programs, including promotions, events, and entertainment.
Support hotel yield strategy via database targeting.
Perform other related duties and special projects assigned.