Data Strategy & Analytics Senior Analyst

Kepler Group•Philadelphia, PA

4d•Hybrid

About The Position

Kepler is seeking a growth-oriented, data-driven Data Strategy & Analytics Senior Analyst to provide client engagement, data and measurement strategy, and analytical support. This hybrid role involves developing strong relationships with clients and agency partners while building expertise in analytics, measurement, and advertising technology. The Senior Analyst may also teach and mentor analysts and peers. The role calls for quantitative and communication skills, business acumen to advance client marketing strategy, technical aptitude with advertising technology platforms, and a collaborative approach.

Requirements

1–2+ years of experience working with data from major digital media platforms, such as Google Marketing Platform, Meta, or LinkedIn, across digital channels including Search, Display, Social, Video, and Email.
Success communicating complex insights and analytics and establishing direct relationships with client stakeholders.
Hands-on experience with platforms such as Datorama, Looker, Power BI, and/or Tableau to organize and visualize data and develop strategic insights.
Comfort with modern marketing data infrastructure, including ETL tools and data storage solutions, and understanding of how data shapes downstream analytics and insights.
Excellent listening, written, and verbal communication skills, including experience presenting to clients.
Effective time management skills, including the ability to prioritize and meet deadlines and help the team do the same.
Demonstrated interest, aptitude, and relevant experience in data storytelling, marketing measurement, and performance analysis for candidates primarily from client service backgrounds.
Demonstrated interest, aptitude, and relevant experience in direct client communication and relationship management for candidates primarily from technical backgrounds.

Nice To Haves

Experience in pharmaceutical or healthcare verticals.
Experience using SQL for analytics.
Experience working with Google Analytics or Adobe Analytics for website tracking and insights.
Experience using tag management systems such as Google Tag Manager (GTM).
Familiarity with adtech’s influence on targeting and measurement and with emerging solutions shaping the industry.
Interest in learning new technologies and building tools with Kepler technology, cross-team collaboration, and AI support.
A client service background paired with a desire to develop technical and quantitative skills, or a marketing analytics background paired with a passion for data storytelling and a desire to build client management experience.

Responsibilities

Lead data storytelling by interpreting marketing performance data and developing concise, holistic cross-channel performance narratives with actionable insights.
Support the DS&A leader and collaborate with peers on each client’s measurement roadmap.
Manage client relationships and build an understanding of clients’ key business questions and success drivers.
Develop regular campaign performance reporting and work with Kepler and partner agency teams to recommend strategic responses to data trends.
Manage and execute a queue of custom analyses to uncover insights that support optimization.
Advance client-specific measurement programs and develop new solutions.
Own the data technology stack for client teams, ensuring accurate data feeds into automated Kepler tools, the visualization platform, and analytics workstreams.
Share account learnings with the DS&A department and provide feedback on department tools and Kepler’s internal technology platform, Kip.
Teach and mentor analysts and peers.

Benefits

Healthcare, dental, and vision coverage.
Unlimited PTO.
Group RRSP contributions.
$75 per month wellness stipend.
$100 per month mobile phone stipend.
$50 per month internet stipend.
$500 annual learning stipend.
$2,000 annual tuition stipend.
One-time $200 new-hire home office equipment stipend.
Parental leave: 16 weeks for primary caregivers and 6 weeks for secondary caregivers.
Annual Work From Anywhere for four weeks per year.