Data Driven Marketing Analyst - Creative Strategy

First American Payments Systems • New York, NY

3d

About The Position

Marketing Analysts are key members of the FMCG Direct team who work with senior client management to create and execute targeted multi-channel marketing campaigns for retail banks and expanding verticals. There are two primary responsibilities for a member of the Creative Strategy team: 1) Serve as a primary client / vendor liaison to efficiently facilitate integrated marketing campaigns and 2) Develop marketing materials that generate superior performance in terms of marketing ROI.

Requirements

• Bachelors Degree
• Successfully completed coursework in marketing, communications, economics, social sciences or hard sciences
• Must be 18 years of age or older

Nice To Haves

• 1 year of experience
• Delivers consistent quality / error-free work – technical / professional proficiency
• Knowledge of the business’s methodology and tools
• Maintains established processes effectively
• Notes process deficiencies and suggests/implements improvements where necessary
• Manages time effectively
• Strong written / verbal communication with team members
• Basic business acumen and an understanding of the business

Responsibilities

• Collaborate daily with clients, design agencies, print vendors, credit bureaus, and specialists from other marketing channels
• Drive consensus and gain approval from key decision makers across client organizations; demonstrate strong leadership and interpersonal communication skills to move projects forward in a fast-paced, challenging environment
• Assure quality and accuracy of all campaign collateral with internal and external stakeholders through a detailed proof approval process, onsite press checks, live data reviews, etc.
• Assist in the development of segment-tailored marketing campaigns: authoring creative briefs, concepting, copywriting, layouts, photography direction, proof approval, file release, and collateral inventory management.
• Prepare and deliver high quality presentations and internal updates
• Create and manage all production-related resources such as creative matrices, production specs, data and print processing instructions, quality guidelines, and production schedules.

Benefits

• Healthcare (Medical, Dental, Vision)
• Paid Time Off, Volunteer Time Off, and Holidays
• Employer-Matched Retirement Plan
• Employee Stock Purchase Plan
• Short-Term and Long-Term Disability
• Infertility Treatment, Adoption and Surrogacy Assistance
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level