Data Activation & Insights Analyst

AMB Group, LLC•Atlanta, GA

About The Position

The Data Activation & Insights Analyst drives lead generation, fan intelligence reporting, and CRM administration for the Atlanta Falcons, Atlanta United FC, Atlanta City FC, and Mercedes-Benz Stadium. The role supports ongoing CRM enhancement by identifying opportunities to improve processes, reporting, data quality, and user experience. It performs complex queries and analyzes and tracks the ticket sales journey, working with marketing, sales, and retention leadership to provide insights about fans and evaluate campaign performance. The analyst also examines the holistic revenue funnel and builds and maintains dashboards that support data-driven decision-making. The position reports to the Data & Insights Manager and works with stakeholders across AMB Sports & Entertainment. The analyst serves as a primary contact for CRM development, reporting, and support; partners with teams to translate business needs into scalable CRM solutions; and supports sales enablement through targeted campaigns and prospect audiences. The role develops automation and audience activation opportunities across CRM, CDP, and ESP platforms, analyzes sales and service activity and pipeline efficiency, and provides reporting and strategic recommendations to stakeholders. It also helps develop methods of fan data capture and standardization, troubleshoots ad-hoc requests, and champions data-driven decision-making across the organization.

Requirements

Bachelor’s degree required; Computer Science, Data Engineering, Business Analytics, or a related field preferred.
At least 1 year of experience in a data, analytics, or CRM role.
Advanced knowledge of database querying and SQL, including manipulating complex tables across disparate sources.
Strong data visualization skills and experience with data visualization software and managing real-time dashboards.
Demonstrated analytical aptitude and high proficiency in Excel.
Exceptional attention to detail, communication, time management, and organizational skills.
Strong verbal skills and ability to present, convey, and collaborate on analytical findings.
Ability to work independently and with a team in a fast-paced, high-volume environment with an emphasis on accuracy and timeliness.
Strong problem-solving ability, including handling complex problems requiring analytical, conceptual, and quantitative skills.
Self-starter who can develop outputs independently before requesting assistance.
Demonstrated practice of the Blank Family of Businesses’ Core Values: Put People First, Listen and Respond, Include Everyone, Innovate Continuously, Lead By Example, and Give Back to Others.
Servant-leader mentality and ability to build trust-based relationships with associates across the organization.

Nice To Haves

Experience with CRM platforms and familiarity with customer data platforms (CDPs), email service providers (ESPs), and marketing technology ecosystems.
Understanding of CRM data, sales processes, audience segmentation, and campaign activation; experience supporting sales or marketing teams preferred.
Experience with Power BI preferred.

Responsibilities

Serve as a primary point of contact for CRM development, reporting, and support needs across the AMBSE organization.
Partner with Sales, Service, Marketing, and other stakeholders to translate business needs into CRM enhancements and scalable solutions.
Build and launch targeted campaigns and prospect audiences to support lead generation, engagement, and revenue opportunities.
Identify opportunities across CRM, CDP, and ESP platforms to automate processes, streamline audience activation, and create efficient, scalable sales and marketing campaigns.
Analyze and report on sales and service representative activity, success, and pipeline efficiency.
Build and maintain Power BI dashboards tracking sales, marketing, and fan insights, including lead generation, pipeline performance, sales activity, fan demographics, and business trends.
Develop reporting, analysis, and strategic recommendations in support of stakeholder business goals.
Collaborate with the Manager and Director of Revenue Strategy and Analytics to develop methods for fan data capture, standardization, and trend identification.
Develop expertise in AMBSE’s business intelligence and data warehousing environment.
Identify, troubleshoot, and resolve ad-hoc service and email requests using a quick-response approach and sound judgment based on available facts.
Collaborate with department leaders and champion data-driven decision-making across the organization.
Perform other related duties as assigned.