Customer Segment Product Manager

Caterpillar Inc.•Dayton, OH

1d•Onsite

About The Position

The Customer Segment Product Manager is primarily responsible for establishing the strategy for a given customer segment. This serves as the "North Star" for our product teams, providing the necessary guidance and focus to align their individual product-level strategies with broader business goals. To achieve this, you will cultivate a deep understanding of unique customer needs by spending time, alongside parent partners and our Customer Research team, with end-users and distribution channels. Working with those parent partners and our Customer Research team, you will translate these insights into a cohesive segment strategy. A critical component of this role is the establishment and management of a Segment Cohort—a highly engaged group of representative users who provide the continuous feedback loop necessary for validated innovation. As the designated Subject Matter Expert (SME) for your segment, you will act as a strategic advisor to product development teams, ensuring their roadmaps and execution remain grounded in segment-specific realities. You will also partner closely with our Competitive Intelligence Manager to deeply understand and mitigate competitive pressures, while simultaneously serving as a bridge between parent groups and internal teams to synchronize knowledge and strategy. Ultimately, your success is defined by our collective ability to win within your specific segment, ensuring our products are not just functional, but essential to the customers who use them.

Requirements

Facilitates strategies that lead to the 'right' products and services that resolve customer segment needs.
Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.
Advises others on creating customer focused environments in various scenarios.
Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
Communicates and models the criticality of customer focus as an organizational strategy.
Maintains balance between innovation and pragmatism.
Challenges accepted ways of operating.
Monitors innovations in field and explores usefulness in own function.
Encourages, solicits, and rewards imaginative ideas.
Supports experimentation and accepts occasional setbacks or failures.
Finds new ways to approach problems.
Reviews others' writing or presentations and provides feedback and coaching.
Adapts documents and presentations for the intended audience.
Demonstrates both empathy and assertiveness when communicating a need or defending a position.
Communicates well downward, upward, and outward.
Employs appropriate methods of persuasion when soliciting agreement.
Maintains focus on the topic at hand.
Develops basic persuasive arguments.
Discusses organizational culture around providing input on decisions.
Uses active listening skills and probing techniques to surface opportunities to influence.
Identifies who the decision makers are and how they receive information.
Regularly presents ideas or suggestions to associates in persuasive terms.
Communicates to parents regarding expectations of all parties.
Communicates internally and externally clear summaries and strategies for customer segments.
Conducts periodic reviews of work effort, progress, issues, and successes.
Maintains productive, long-term relationships with parents.
Advises on the segment's idealized go-to-market strategy.
Raises awareness of potential strategic alliances and partnerships.
Explains elements of the strategy to others and encourages questions.
Monitors marketplace trends, opportunities, and vulnerabilities; reports findings.
Makes sound recommendations when faced with complex and contradictory alternatives.
Extensive experience as a product manager, working with teams to bring valuable products to market.
Proven success establishing segment-level strategies that inform product-level strategies.
The ability to bring diverse stakeholders together in support of a common vision.
A deep understanding of the grade control and construction technology industry.
Impeccable organizational skills, that facilitate clarity for those around you.
Strong communications skills, demonstrating the ability to tailor messages for each level of an org hierarchy.
Familiarity with AI and a curiosity in how it can be thoughtfully leveraged.
A growth mindset, confident in their expertise but open to having their mind changed through competing views.
Bachelor’s degree or higher in Engineering or related field.

Responsibilities

Establish the strategy for a given customer segment.
Cultivate a deep understanding of unique customer needs by spending time with end-users and distribution channels.
Translate customer insights into a cohesive segment strategy.
Establish and manage a Segment Cohort for continuous feedback.
Act as a strategic advisor to product development teams, ensuring roadmaps are grounded in segment-specific realities.
Partner with the Competitive Intelligence Manager to understand and mitigate competitive pressures.
Serve as a bridge between parent groups and internal teams to synchronize knowledge and strategy.
Communicate the segment vision and strategy to stakeholders, both internally and externally.
Guide the adoption of OKR alignment and use of a dashboard to track and measure success.
Keep stakeholders in the loop.
Deliver outcomes to the expected level of quality.
Help stakeholders articulate the problems that need to be solved.
Act as a servant leader and effect change through influence and inspiration.
Collaborate with Parents, Product Managers, Customer Research, Verification and Validation, Design and Technical Leads, to build consensus and resolve blockers.
Perform additional tasks as required from time to time.
Constantly work to improve and develop both communication, leadership, and people skills.