Macy's 2027 Summer Internship – Customer: Customer Relationship Management (CRM)

Macy's • New York, NY

3d • $18 - $28 • Onsite

About The Position

The CRM Intern will support customer engagement efforts by helping execute lifecycle marketing campaigns, personalized customer communications, and loyalty experiences. This role provides hands-on experience in digital marketing and customer relationship management strategies. Macy’s summer internship program provides interns with a hands-on and in-depth understanding of a core business function in retail. Interns have opportunities to directly impact the business as a key part of a team and by sharing new ideas. Macy’s interns experience everything our culture has to offer through exposure to senior leaders and networking opportunities. This 8-week internship program will be held in Macy’s New York, New York Corporate offices.

Requirements

• Junior standing (rising senior at the time of the internship) pursuing a bachelor's degree with a strong academic record.
• Minimum 3.0 GPA preferred.
• All majors will be considered for this opportunity.
• Excellent written and verbal communication skills, including storytelling, presentation, relationship-building, and influencing skills.
• Ability to read, write, and interpret instructional documents such as reports and procedure manuals.
• Strong retail math, analytical, and problem-solving skills with the ability to analyze sales, gross margin, inventory productivity, sell-through, and other key retail performance metrics; identify trends; and translate data into actionable business recommendations.
• Advanced Excel skills, including Pivot Tables, VLOOKUP/XLOOKUP, formulas, and data analysis techniques; proficiency in Microsoft Office (Excel, Word, and PowerPoint).
• Basic understanding of financial performance metrics, profitability concepts, statistical analysis, and assortment planning.
• Ability to independently organize and prioritize multiple projects, meet deadlines, and thrive in a fast-paced environment.
• Ability to collaborate cross-functionally with internal and external business partners while managing multiple priorities.
• Ability to run, interpret, and analyze reports using assigned systems and tools.
• Demonstrated leadership, teamwork, and relationship management skills.
• Ability to streamline processes, identify opportunities for improvement, and drive business results.
• Exhibits high standards, accountability, attention to detail, and a commitment to accuracy.
• High aptitude with the ability to process information quickly and develop solutions to business challenges.
• Ability to work a flexible schedule based on department and company needs.

Nice To Haves

• Analytical & Problem-Solving Skills – Ability to interpret data, conduct analyses, and generate actionable insights to support business decisions.
• Project Management & Organization – Capable of managing multiple tasks and projects simultaneously, prioritizing work, and meeting deadlines in a fast-paced environment.
• Digital & Technical Proficiency – Familiarity with digital tools and platforms, including Adobe, Power BI, and marketing/CRM systems; ability to quickly learn new technologies.
• Communication & Collaboration – Strong written and verbal communication skills; able to work effectively with cross-functional teams, senior leaders, and external partners.
• Customer-Centric Mindset – Passion for enhancing the customer experience and driving engagement through loyalty, digital, and merchandising initiatives.
• Creativity & Innovation – Able to contribute new ideas and solutions, supporting continuous improvement in marketing, digital strategy, and merchandising.
• Market Awareness & Business Acumen – Understanding of retail trends, competitor activity, and business priorities to support strategic planning and execution.

Responsibilities

• Support the execution of member activations, campaigns, and customer engagement initiatives.
• Assist with lifecycle marketing communications across customer touchpoints.
• Help personalize customer communications from campaign development through performance measurement.
• Support digital experience enhancements designed to increase customer engagement and retention.
• Assist with campaign reporting, performance analysis, and optimization recommendations.
• Collaborate with cross-functional teams to ensure successful campaign execution.
• Support special projects related to customer engagement and retention strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern