Customer Marketing Team Director, Patient

Genentech • Daly City, CA

1d • $200,300 - $371,900 • Hybrid

About The Position

The Customer Marketing Team Director is part of Genentech’s Marketing organization and supports the visions and priorities of the 1Marketing and Rare Blood Disorders teams. The position focuses primarily on patients in Hemophilia and is accountable for shaping patient marketing strategy in a competitive market, contributing to people development and decision-making on the Marketing Leadership Team, and managing a team of patient customer marketers. The role translates brand strategy into customer strategy and integrated omnichannel campaigns, using customer insights and coordinating with therapeutic-area marketers and internal and external partners to improve patient and business outcomes.

The director leads compliant content development and execution across marketing platforms and channels, manages media and agency spending, and measures and optimizes campaign performance. The role also leads initiatives with broader organizational impact and is responsible for capacity planning, enablement, coaching, oversight, and other people-leadership practices. The position is based in South San Francisco, California, with a hybrid schedule of three days per week on campus. Relocation assistance is not available.

Requirements

• Bachelor’s degree.
• At least 8 years of work experience, including 6 years of commercial experience in sales, market access, or customer insights; at least 2 of the commercial-experience years must be in marketing.
• Experience with sole ownership of tactics or work components, including articulating business problems, identifying solutions, and owning content development from strategy through execution.
• Advanced proficiency in customer understanding, competitive value creation, strategy development, integrated campaign development, content development and approval, execution readiness, cross-channel delivery and optimization, measurement and iteration, and project and vendor management.

Nice To Haves

• MBA or another related graduate-level degree.
• Progressive marketing experience.
• People leadership experience.
• Experience working in an omnichannel or digital marketing role.
• Strong customer understanding, including developing or using personas, customer journeys, and other segmentation tools, and developing content and executing omnichannel campaigns.
• Experience measuring campaign and content investment success and continually improving tactics to maximize business value.
• Experience creating marketing strategies, plans, and tactics that strengthen market positioning and drive high-value customer and business outcomes.
• Launch experience or a strong desire to gain launch experience.

Responsibilities

• Translate brand strategy into customer strategy, tactical plans, and marketing campaign execution in collaboration with therapeutic-area marketers and senior customer marketers.
• Develop tailored, actionable omnichannel customer engagement based on customer journeys, personas, market and competitor insights, and other relevant data.
• Identify critical moments and barriers in the customer journey and develop content to address them.
• Set and deliver short-term and long-term customer strategic goals with measurable impact; coordinate and validate clinical and non-clinical customer messaging.
• Collaborate with senior marketing leaders and therapeutic-area marketers on brand objectives and long-range goals, and work with internal and external partners to align marketing, functions, and field teams.
• Design and execute integrated campaigns across marketing platforms and channels, including field channels.
• Review and coach senior and junior customer marketers on content, media, and measurement activities, including cross-customer needs.
• Lead agency and Promotional Review Committee work, including Legal and Regulatory collaboration, to develop, approve, and deliver compliant promotional tactics.
• Ensure high-quality, compliant content execution across platforms, channels, and relevant customer types.
• Manage media budgets and Agency of Record spending; oversee campaign measurement and optimization.
• Partner with analytics, operations, and field teams to measure performance using leading, lagging, and customer-satisfaction indicators, and optimize campaigns and outcomes.
• Lead initiatives with broader impact across the 1Marketing function and multiple therapeutic areas, advancing Commercial, Medical and Government Affairs outcomes.
• Pursue professional development in innovative capabilities, platforms, and solutions that support customer marketing.
• Lead short- and medium-term capacity planning, enablement, project coaching, and oversight for customer marketers, and carry out people-leadership practices.
• Develop and inspire the marketing team, foster belonging, and make decisions aligned with the product value proposition, customer positioning, and Squad priorities.

Benefits

• A discretionary annual bonus may be available based on individual and company performance.
• The position qualifies for company benefits, as detailed at the link referenced in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Director