Customer Marketing Specialist

Cornerstone Building Brands•Cary, NC

2d•Onsite

About The Position

Cornerstone Building Brands is North America's largest manufacturer of exterior building products, with operations spanning manufacturing facilities across the United States and Mexico, alongside sales and distribution offices throughout the United States and Canada. We are dedicated to our journey of becoming the premier provider of exterior building solutions.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field
2-4 years or more of experience in marketing roles focused on retail, distribution, or trade-channel marketing
Experience administering MDF/co-op programs preferred
Understanding of the new construction, repair and remodel industries, and retail/lumberyard distribution channels preferred
Proven track record of executing successful local market and account-based marketing programs
Proficiency in marketing tools and software applications

Responsibilities

Execute account-based marketing tactics for key retail, 2-step, and lumberyard accounts, following established playbooks and strategy
Administer MDF and co-op programs, ensuring compliance with program guidelines and appropriate use of funds within approved budgets
Maintain and apply customer playbooks to guide consistent account-level marketing execution
Act as the key marketing point of contact for strategic channel accounts
Execute field-level rollout of sales enablement tools and materials
Partner with sales teams to implement marketing programs and support local market activation
Coordinate and execute customer events, including planning logistics and on-site support
Implement local market activation initiatives to drive engagement and demand at the branch/account level
Execute branch merchandising initiatives at retail, 2-step, and lumberyard locations based on sales team audits
Support product launch execution at the branch/account level, including merchandising and in-market rollout