Customer Marketing

Sunrun • Lehi, UT

2d • $74,773 - $99,698 • Onsite

About The Position

At Sunrun, we are building a future where clean energy is the standard. As the Manager of Customer Marketing, you will work cross-functionally with Sales, Product, and Business Development teams to drive demand and increase lifetime customer value. You will be a subject matter authority focused on driving nurture and engagement strategies through creative, human-centered solutions that turn homeowners into lifelong clean energy advocates.

Requirements

• 4+ years of related experience in CRM, database marketing, or loyalty marketing.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
• Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
• Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners.

Responsibilities

• Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications.
• Conceptualize and build new automated workflows for every stage of the customer experience, from initial lead through post-installation engagement.
• Partner with the broader marketing team to develop customer-facing content and social media strategies that reinforce Sunrun’s brand identity.
• Implement innovative customer journeys and data-driven functionalities to improve user experience and activation rates.
• Maintain a rigorous roadmap for A/B testing and optimization of all digital touchpoints, reporting results and actionable insights to the executive team.
• Stay updated on standard methodologies in lifecycle marketing and new technologies to continuously increase the sophistication of Sunrun's nurture programs.
• Lead the reporting on customer behavior, including app usage, email engagement, and web site activity.
• Track key performance indicators such as NPS/CSAT improvement, referral volume, and post-activation revenue generation.
• Build sophisticated segmentation and targeting models to ensure the right content reaches the right customer at the right time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager