Customer Marketing Manager

DoiT

2d•Remote

About The Position

The Customer Marketing Manager will be an integral part of our global Marketing team. This role is remote-based, ideally in EST or CST in the US or Canada. DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production. Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency. With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide. The Customer Marketing Manager, reporting to the VP, Global Marketing, is responsible for driving incremental revenue from DoiT's existing customer base by marketing new product releases and services to the customers most likely to adopt them. This role is not a generic communications function. It works closely with Customer Success Managers (CSMs) and Account Managers (AMs) to turn customer insight into targeted, revenue-generating marketing. You will partner with CSM and AM teams, Product Marketing, and Data/Analytics teams to identify which customers are most likely to adopt new products and services, and build campaigns that reach them through the channels customers actually use - customer portals, Slack, email, and other high-signal, non-paid channels. This role sits at the intersection of: Customer marketing and lifecycle campaigns, Cross-sell and upsell enablement for CSMs and AMs, Owned-channel campaign development (portal, Slack, email). You are accountable for turning customer insight into measurable incremental revenue.

Requirements

2-3 years in B2B marketing, with a strong core in campaign marketing, particularly email
Experience with owned and alternate customer channels beyond digital advertising, such as customer portals, community platforms like Slack, lifecycle email, and in-app messaging
Experience in the B2B technology space
Ability to use customer data and insight to help target and prioritize campaigns
Comfortable working hands-on to build and execute campaigns

Nice To Haves

Customer marketing experience is a plus
Builds campaigns designed to be reused, not just launched once
Works well with CSMs and AMs as marketing partners
Comfortable with customer data and using it to prioritize effort
Prefers owned, relationship-driven channels over paid media
Data-driven and outcome-oriented

Responsibilities

Partner with CSM, AM, Product, and Data/Analytics teams to identify usage signals, adoption patterns, and account characteristics that indicate readiness for a new product or service
Translate customer insight into segmented, prioritized target lists for each campaign
Ensure marketing effort is concentrated on the accounts most likely to convert, not broad-based awareness
Build customer marketing campaigns for new product and service launches, timed to initial go-market
Design those same campaigns as reusable, evergreen assets that CSMs and AMs can trigger on demand as new customers onboard or show adoption signals
Create toolkits, email sequences, and talk tracks that make it easy for CSMs and AMs to activate a campaign without marketing involvement
Maintain a library of always-on campaigns mapped to specific triggers, such as onboarding milestones, usage thresholds, and renewal windows
Lead marketing through the channels where customers already are: Email (lifecycle, adoption, and revenue-focused campaigns, from strategy through copy and execution), Customer portal (targeted messaging, banners, and content promoting new products and services), Slack and community channels (announcements and engagement tied to product releases), Other non-paid customer channels, such as in-app messaging, customer newsletters, and webinars, as appropriate
Support CSMs and AMs with marketing materials, campaigns, and resources for the customer success and account management motion
Gather field feedback from CSMs and AMs to refine targeting, messaging, and timing
Share campaign performance data with CSMs and AMs to help inform future targeting
Partner with CSM, AM, Data/Analytics team, and Product Marketing to create visibility into: Incremental revenue generated from customer marketing campaigns, Campaign engagement and conversion by segment, Adoption rate of new products and services among targeted accounts, Reuse rate of always-on campaigns by CSMs and AMs
Continuously refine targeting and channel mix based on performance data.