Product & Customer Marketing Manager
About The Position
Observe.AI is seeking a highly execution-oriented Product & Customer Marketer to support and scale the day-to-day operations of its product marketing function. This role is ideal for someone who thrives in a fast-paced environment, enjoys rolling up their sleeves, and takes pride in delivering polished, high-quality customer marketing assets and programs. The role is responsible for turning customers into advocates while growing the company’s brand presence through content strategies, campaign support, and social media. This role develops customer stories, reference programs, advocacy campaigns, executive and corporate social content, and customer-centric campaigns that drive awareness, engagement, and pipeline. They are also responsible for the enablement assets needs for the field to ensure a clear understanding of messaging, positioning, and product launches. The ideal candidate is an exceptional storyteller who can translate customer outcomes into compelling content and amplify those stories across owned social channels.
Requirements
- 2–6 years of experience in Customer Marketing, Content Marketing, or a related B2B SaaS role
- AI-first mindset, bringing new tools, processes, and thinking to all elements of the work
- Strong execution skills with a proven ability to manage multiple projects and deliver high-quality work on tight timelines
- Experience creating customer stories, case studies, and other customer-focused materials
- Excellent writing, editing, and storytelling skills
- Strong attention to detail with a focus on producing polished, on-brand deliverables
- Experience collaborating cross-functionally with Customer Success, Sales, and Design teams
- Comfortable working in a fast-paced, high-growth environment with evolving priorities
- Proficiency with presentation tools (e.g., Google Slides, PowerPoint) and content collaboration tools
Responsibilities
- Own the customer advocacy and reference program.
- Become the internal expert on customer stories, including use cases, decision-makers, implementation, and outcomes. Own the repository of these stories and distribution for internal knowledge sharing.
- Develop customer success stories, case studies, videos, and testimonials.
- Manage customer review sites (G2, Gartner) and run campaigns with Customer Success to periodically increase reviews.
- Partner with Customer Success and Sales to identify advocacy opportunities.
- Support customer award submissions and speaking opportunities.
- Create customer newsletters as needed.
- Collaborate on customer advisory boards, user groups, and customer communications.
- Develop customer-focused content for events, webinars, and product launches.
- Develop customer-focused assets for the field to use within opportunities.
- Own the creation of marketing materials for sales enablement or bill of materials for third-party or internal campaign assets.
- Stay current on AI, CX, and market/social trends.
Benefits
- Competitive compensation including equity: Market-aligned base pay, performance incentives, and meaningful equity ownership
- Excellent medical, dental, and vision insurance options: Comprehensive medical, dental and vision benefits for employees and eligible dependents
- Flexible Paid Time Off: Our unlimited, flexible PTO policy empowers you to take the time you need to recharge, maintain balance, and perform at your best.
- Additional Time to Recharge: 10 company holidays, an annual company-wide Winter Break, and paid parental leave to fully support life outside of work.
- 401(k) plan: Long-term financial planning support with tax-advantaged retirement savings
- Quarterly Lifestyle Spending Account: Flexible quarterly stipend to support wellness, learning and professional development, and personal growth
- Monthly Mobile + Internet Stipend: Support for remote and hybrid work connectivity needs
- Pre-tax Commuter Benefits: Tax-efficient transit and commuting support for hybrid and in-office employees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
