Customer Marketing Analyst

Polymarket•New York, NY

12d

About The Position

Polymarket is looking for a CRM Analyst to support retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com. You'll help build and optimize campaigns across email, push, in-app, and SMS — driving conversion, engagement, and reactivation across one of the fastest-moving products in media and finance. This role sits at the intersection of marketing, product, and data. You'll run fast experiments, support micro-segmentation strategies, and help ensure Polymarket is always relevant when live markets and breaking news create moments that matter.

Requirements

1–3 years of experience in retention, lifecycle, or growth marketing
Hands-on experience with common CRM platforms (e.g. Braze, Customer.io, Optimove) used to build customer journeys
Experience with segmentation across CDPs (e.g. Hightouch, Segment)
Exposure to retention across web and mobile
Strong analytical instincts — comfortable working with cohorts, funnels, and experimentation
Working understanding of segmentation, personalization, and orchestration strategy
Clear communicator who can move quickly in a high-velocity, event-driven product
Comfortable working non-traditional hours around live events and breaking news, including evenings and weekends

Nice To Haves

Experience with trading, OSBs, crypto, or real-time marketplaces

Responsibilities

Support end-to-end retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com
Build and optimize email, push, and in-app campaigns to drive conversion across company initiatives
Help design programs covering engagement, cross-sell, churn mitigation, and reactivation
Support micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needle
Support real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters most
Run fast, data-driven experiments to increase engagement around key events, markets, and moments
Track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends
Partner with Product on feature adoption, notification strategy, and real-time messaging systems
Collaborate with Data on modeling, cohort analysis, and predictive segmentation
Work with Design on campaign creative and to optimize content based on experimentation