Analyst, Customer and Lifecycle Marketing

Royal Caribbean Cruises Ltd•Miami, FL

2d•Onsite

About The Position

Royal Caribbean Group is seeking an Account Executive, International eCommerce to join their team in Miami, Florida. This role is responsible for the web merchandising of integrated consumer retail campaigns across online platforms to meet yearly revenue and volume goals. The position will execute and implement tactical and conversion-driving campaigns for Royalcaribbean.com e-commerce, covering various aspects of website deployments, promotions, design, implementation, and verification for multiple global countries. The company offers a competitive compensation and benefits package, and excellent career development opportunities.

Requirements

Four-year Bachelor's or equivalent required; MBA preferred; or one to three years related business analysis experience and/or training; or equivalent combination of education and experience.
Strong written and oral communication skills.
Ability to work effectively with all levels of personnel.
Strong PC skills required.
Working knowledge of personal computers with e-mail, and advanced MS Office skills, specifically Excel and Powerpoint, in order to create executive presentations for leadership.
Ability to read through statistical data to form decisions.
Ability to solve practical problems and recommend solutions.
Negotiating skills: bringing others together to try to reconcile differences and persuading others to your point of view.

Nice To Haves

Experience in AEM (Adobe Experience Manager) and Adobe Target is a plus.
Excellent interpersonal communication skills to be able to communicate with all levels of management, agency contacts and travel agent partners.
Excellent project management skills to be able to build communication plans and present information that are owned by other business units.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Responsibilities

Oversee implementation and execution of integrated tactical campaigns directed at increasing web conversion across international markets, in collaboration with the E-Commerce Lead.
Own and execute the implementation of new tools and functionality, as well as optimization of user experience to drive web conversion.
Interact with social, brand, and email teams to execute web merchandising efforts and ensure alignment for marketing campaigns.
Work with the content agency to develop briefs for content optimizations.
Provide insights to inform other marketing areas in the planning and deployment of campaigns.
Author global campaigns in AEM (Adobe Experience Manager).
Generate weekly web merchandising analysis reports to identify areas of opportunity and optimization.
Work with the marketing analytics team for integrated campaign management and analytics, ensuring flawless campaign execution.
Conduct monthly competitive research, including industry trends, retail activity, and other consumer promotions.