Customer Marketing Manager - Kroger

Shankman & Associates•Erlanger, KY

About The Position

Shankman & Associates is a regional, full-service CPG broker with over 45 years of experience, covering an eight-state Midwestern geography across all classes of trade. We pride ourselves on representing leading national manufacturers while fostering an entrepreneurial environment. Our company culture is focused on results, professionalism, service, respect, and kindness. We are actively expanding our team and seeking strategic, high-energy, quality individuals who align with our culture. This role is primarily responsible for managing the execution and analysis of marketing campaigns and activities for Shankman’s clients at Kroger. The focus will be on collaborating with the internal Kroger team and external clients to create marketing strategies that drive business across various categories at Kroger.

Requirements

Bachelor's Degree in an appropriate business-related subject.
4 years of relevant experience in shopper-focused marketing required.
Strong communication skills.
Strong attention to detail, as well as great adaptability and emotional intelligence.
Strong ability to think and act strategically.
Advanced skills in MS Office.
Ability to adapt to changing technology and learn new digital interfaces quickly.
Possess strong speaking skills and an ability to present complicated material in an easy-to-process fashion to upper-level and executive management from Shankman, clients and key accounts.

Nice To Haves

Skills working with AI a plus.

Responsibilities

Lead shopper marketing at Kroger, utilizing Kroger-owned platforms, as well as third-party providers.
Operate as a subject-matter expert on marketing programs available from Kroger.
Learn the details of these programs and successfully apply them to reach the marketing and promotional goals of our customers & clients.
Host planning sessions with clients to develop a strategic marketing plan employing a variety of layered tactics.
Plan, conduct & host quarterly business reviews with key clients to review upcoming marketing plans and present results from recent/previous events, key learnings & future recommendations.
Submit and set up promotions for execution, including digital coupons, targeted and untargeted digital media campaigns, and loyalty marketing events, etc.
Manage online digital programs throughout the promotional time-period and adjust key variables as needed.
Complete analysis of programs at their conclusion and apply learnings to future recommendations.
Apply principles of budgeting and ROI to maximize investment opportunities.
Ensure up-to-date marketing information with Kroger, such as digital search tags, keywords, online presence including images and more.