Customer Marketing Manager - Toronto or Montréal

Molson Coors • Montréal, ON

7d • CA$98,000 - CA$134,400 • Hybrid

About The Position

In the role of Customer Marketing Manager, you will be part of the Marketing Activation and Customer Solutions team. You will develop distinct, breakthrough customer marketing programs for designated brands and customers. You will work collaboratively across many teams, including but not limited to the Customer Solutions, Category Insights, Shopper Marketing, Procurement and Sponsorship & Events teams to tailor shopper solutions to the Customer Strategy and Ecosystem. This position reports to the Sr. Customer Marketing Manager and is based out of Toronto.

Requirements

• You are a strong team player that can inspire others; you respect your commitments, hold yourself and others around you accountable.
• You are deadly serious about execution and take pride in a proven track record in delivering results.
• Understanding of how to secure relevant, differentiated insights and action them into game changing ideas & programming.
• You are experienced and have demonstrated success in planning, developing, and executing key initiatives across a commercial organization.
• You have a bachelor’s degree in Business Administration or other relevant field.
• You have 5+ years of progressive experience across marketing and/or sales (CPG industry experience is a bonus).
• As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background check
• You are fluent in French and English, both spoken and written, to support our brands.

Nice To Haves

• CPG industry experience is a bonus

Responsibilities

• Build ground-up activations for key customers that are rooted in shopper insights, add value and meet our customers’ needs, drive purchase, and get executed with excellence. Where applicable, input and lead these programs through the START process.
• Build deep, collaborative partnerships with assigned Customer teams by providing thought leadership on customer marketing, shopper insights and activation.
• Influence and collaborate with shopper marketing teams to ensure national and regional plans and programs address class of trade / key customer opportunities. Serve as champion of our customer & shopper requirements throughout planning and program development process.
• Lead the After-Action Reviews to evaluate program efficacy and ensure continuous improvement and best practice sharing. Partnering with the Category Insights Managers during this process to ensure all customer learnings are captured.
• Work cross functionally and with external partners to ideate, create and source Retail and On-Premise merchandise, displays and/or POS.
• Evaluate the effectiveness of our plans and to identify opportunities that enable us to be first choice for our customers and consumers.

Benefits

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level