Customer Marketing Manager

Ivalua • Pittsburgh, PA

1d • $70,000 - $110,000 • Hybrid

About The Position

The Customer Marketing Manager will develop and lead multichannel marketing activities in the AMER region in close collaboration with Customer Success, Field Marketing, and Sales to increase customer adoption and loyalty, generate and progress upsells, and achieve company goals and objectives. The successful candidate will also create tracking and reporting to establish ROI on marketing initiatives for leadership, as well as utilize customer health dashboards to identify at-risk customers for targeted campaigns. Reporting to the Director of Customer Marketing, you will be responsible for customer communications, advocacy, lifecycle marketing, upsell and cross-sell initiatives, and leveraging customer insights to enhance engagement and brand loyalty in the AMER region.

Requirements

• 5+ years’ experience owning marketing strategy in a post-sales context, e.g. field marketing, customer marketing, or digital marketing
• Proven success in planning and executing campaigns and programs to drive upsells within existing customer base (including email, digital, events/webinars, nurture programs, etc.)
• Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads
• Strong ability to work with Account Executives, Customer Success Managers and business stakeholders; strong presence with ability to provide marketing point of view on contribution to business targets
• Growth and innovation mindset; track record of driving innovative, creative concepts from strategy through to execution
• Ability to think strategically, execute with attention to detail, and analyze data for insights to drive decision-making
• Domain experience in the enterprise software industry with procurement or supply chain solutions a big plus
• Exceptional communication and interpersonal skills, able to build strong relationships with customers and internal teams
• Excellent organizational skills and the ability to manage multiple projects simultaneously
• Team player, demonstrated high performer, and willing to take initiative
• Lead others to strongly align with business stakeholders and attain company objectives

Nice To Haves

• Preferred Bachelor’s Degree in Business Administration, Marketing, or related fields a plus, or equivalent experience with proven marketing skills

Responsibilities

• Leverage and promote customer success through all marketing and sales channels including social media, public relations, customer videos, and strategic sponsorships and events
• Own the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs e.g. the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos
• Develop and launch strategic customer events (e.g. in person and virtual user groups) in key industries that strengthen customer communities and reinforce the company’s relationships with key customers
• Co-manage the reference program and leverage the repository of customer ROI studies and use cases with 3rd party vendors to increase adoption
• Support customer content and drive attendance of global events and conferences
• Work closely with Field Marketing, Sales and Product Marketing teams to market and promote customer successes
• Work with various internal stakeholders, including Customer Success Executives, Sales Executives, Strategic Account Managers to define, recommend, and implement plan strategies with emphasis on the customer

Benefits

• medical
• dental
• vision
• retirement (with company match)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree