Customer Advocacy Marketing Manager

AlphaSense

4d•$90,000 - $124,000•Onsite

About The Position

The Customer Advocacy Marketing Manager owns both the strategy and scaled production of customer proof-point content: case studies, customer quotes and testimonials, logo usage and compliance, and the customer reviews program (G2, Gartner Peer Insights, TrustRadius). This role also owns the Customer Awards program, on-site customer content capture (video/filming) at flagship events, and the review-platform vendor relationships and budget. The ideal candidate can set a proof-point content roadmap and prioritize it against business impact, not just execute a queue — while also running a high-volume content operation end-to-end, from sourcing through legal and customer approval. This role partners closely with our Senior Manager who owns high-touch programs like our CAB, Executive Sponsorship, RKO, and customer community.

Requirements

5+ years of experience in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution.
Proven track record of setting a content roadmap and prioritizing initiatives against business impact, not just delivering against an intake queue.
Proven track record of owning content projects end-to-end, including legal/compliance coordination.
Experience owning vendor relationships and budget, ideally for review-generation or reference platforms.
Strong written communication skills and an eye for turning customer insight into compelling assets.
Comfortable managing on-site logistics for large customer-facing events.

Nice To Haves

Experience with CRM systems (e.g., Salesforce) and content intelligence tools (e.g., Peerbound, Gong) preferred.

Responsibilities

Define the annual case study and proof-point content roadmap in partnership with Product Marketing, aligned to revenue and pipeline priorities.
Determine which customer stories, quotes, and proof points to pursue based on expected pipeline, bookings, and adoption impact, rather than a first-in-first-out intake queue.
Own the scaled creation and end-to-end delivery of customer content — quotes, testimonials, and case studies — from sourcing through legal and customer approval.
Use tools like Peerbound to transform customer insights from Gong calls into approved, actionable content at scale.
Own the creation and promotion of customer spotlights.
Manage updates to existing case studies and customer stories as messaging and strategy evolve.
Own the customer reference database and the review-generation program across platforms including G2, Gartner Peer Insights, and TrustRadius.
Own vendor relationships and budget for review platforms, including contract renewals and spend decisions.
Own the end-to-end process for customer logo usage, ensuring adherence to contract terms and legal/brand compliance.
Own the customer awards program on a recurring annual cadence: nominee sourcing, winner selection coordination, winner notification, awards production, and integration into the event schedule.
Own on-site video filming and customer engagement logistics at flagship events, including building the customer filming schedule and securing signed participation agreements ahead of the event.
Own and continuously refine the end-to-end content workflow, from intake to publication.
Project manage creation, review, and approval processes for all customer proof-point assets.
Track and report on the performance and business impact of proof-point content (pipeline, bookings, adoption influence).
Deliver regular reporting to stakeholders and feed the consolidated advocacy narrative owned by the Advocacy Programs Senior Manager.
Maintain proactive communication with Sales, CS, Product Marketing, and Legal.
Serve as the point of contact and escalation path for each owned initiative; surface project risks before they affect a deadline.