Customer Marketing Manager

Cintas • Mason, OH

4d

About The Position

The Customer Loyalty & Growth Marketing team is seeking a Customer Marketing Manager to plan, develop and execute digital marketing programs aimed at existing customers that increase business lines and drive revenue growth. The role requires a strong analytical mindset, deep understanding of marketing automation and email marketing strategies, and a passion for measurable results.

Requirements

• Bachelor's degree in Marketing or a related field
• Minimum 4 years of marketing experience
• Demonstrated experience with email marketing executing campaigns that drive lead generation or purchase activity.
• Demonstrated experience utilizing marketing automation tools (e.g., HubSpot, Emarsys, Marketo).
• Ability to collaborate across teams and work in a fast-paced environment.

Nice To Haves

• Strong organizational skills and attention to detail to manage multiple projects simultaneously.
• Experience with Google Analytics or similar web analytics platforms.
• Experience running digital advertising campaigns (display, paid social, video, etc).

Responsibilities

• Develop and execute marketing campaigns across digital channels (email, paid media, SEM) aimed at increasing the lifetime value of customers.
• Collaborate with creative resources to develop campaign messaging, content and assets.
• Collaborate with digital marketing resources to manage the implementation and execution of marketing automation campaigns and campaign landing pages.
• Plan, create and test marketing automation sequences, triggers and nurture journeys to automate high performing activities.
• Conduct A/B testing on campaign creative and landing pages to improve conversion rates and overall performance.
• Analyze campaign performance and key metrics (e.g., open rates, click-through rates, conversions, revenue) to make recommendations for improvement.
• Analyze user behavior with web analytics tools to drive actionable insights and recommendations.
• Work collaboratively with key stakeholders (sales, operations, data, marketing) to identify customer growth opportunities, prioritize initiatives, gain alignment, share results, etc.

Benefits

• Comprehensive and competitive medical, dental and vision benefits, with premiums below the national average.
• Four different medical plan options; one plan is offered at zero cost.
• Competitive Pay
• 401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
• Disability, Life and AD&D Insurance, 100% Company Paid
• Paid Time Off and Holidays
• Skills Development, Training and Career Advancement Opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level