Customer Marketing Manager, Growth

Clio • Vancouver, BC

6d • CA$87,000 - CA$117,800 • Hybrid

About The Position

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. We are currently seeking a Customer Marketing Manager to join our Customer Marketing team in Burnaby, Calgary, or Toronto. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelize the product to others.

Requirements

• 3-5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation or Program Manager role
• Excellent written and verbal communication skills, with the ability to create engaging marketing content
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms
• Strong project management skills and comfort with Asana or other project management tools
• Demonstrable success driving pipeline growth and revenue through integrated campaigns
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
• Strong analytical skills and ability to use data to inform decision-making and strategy development
• An open and curious mindset with respect to AI and a track record of leveraging it to sharpen your craft and increase velocity

Nice To Haves

• Copywriting experience
• Experience with the legal industry or legal technology
• Incredible planning and organization skills
• AI proficiency from leveraging tools to help accelerate delivering high-end work

Responsibilities

• Managing end-to-end marketing programs for our small business customer segment across the post-purchase customer lifecycle with a principal focus on cross-sell, upsell, and expansion
• Owning campaign ideation, planning and execution for cross-selling multiple products within your designated customer segments to drive new product and feature adoption
• Building multi-channel program plans, including email, digital, events, in-product, and beyond
• Analyzing and reporting on KPIs and marketing funnel performance for your segment and proactively optimizing for improvement
• Developing AI-powered workflows that help the team develop campaigns faster, get to customer and data insights sooner, and reduce manual day-to-day tasks.
• Working cross-functionally with sales, marketing, product, and other departments across Clio to develop cohesive, customer-centric programs that align to both cross-sell and broader business objectives

Benefits

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed