Customer Marketing Manager, Cross Sell

The Customer Marketing Manager - Cross-sell is responsible for building and executing effective campaigns and programs to promote cross-selling opportunities and maximize revenue from existing customers. This role involves analyzing customer data, designing compelling marketing content, and collaborating with cross-functional teams to ensure seamless execution of campaigns. The ideal candidate should have a strong understanding of cross-selling techniques and strategies, as well as the ability to leverage customer insights and data analysis to identify cross-selling opportunities and tailor marketing initiatives accordingly. Additionally, the Customer Marketing Manager will work closely with sales and customer success teams to align cross-selling efforts with sales objectives and continuously optimize campaign performance.

• Build and execute effective campaigns and programs to promote cross-selling opportunities and maximize revenue from existing customers
• Work closely with various teams, including sales, product marketing, management, and customer success, to identify customer needs and drive incremental sales through targeted cross-selling initiatives
• Analyze customer data and drive actionable insights to identify cross-selling opportunities and tailor/personalize marketing initiatives accordingly
• Execute integrated marketing campaigns that promote cross-selling opportunities to high intent and verticals
• Develop compelling marketing messages, content, and offers that resonate with target customers
• Leverage various marketing channels, such as email, social media, website, and direct mail, to reach customers effectively
• Utilize customer data and analytics to identify patterns, trends, and opportunities for cross-selling
• Analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns for improved results
• Work closely with marketing and sales teams to understand customer needs and align cross-selling efforts with sales objectives
• Monitor and analyze campaign performance metrics, customer feedback, and market trends to identify areas for optimization
• Conduct A/B tests, implement data-driven improvements, and iterate on cross-selling strategies to drive better results
• Successful experience with account-based marketing
• Deep expertise leveraging a modern martech stack including Salesforce, 6sense, advocacy platforms, Totango, Marketo, Drift, and content strategy for Website personalization
• Strong analytics experience focused on developing results-driven demand-generation campaigns that are aligned with the customer journey and next best use case
• Track performance metrics and continuously optimize.

• Strong understanding of cross-selling techniques and strategies
• Ability to execute effective cross-selling campaigns based on customer behavior, preferences, and segmentation
• Proficiency in analyzing customer data and driving actionable insights
• Experience in leveraging customer segmentation, behavior analysis, and data-driven techniques to identify cross-selling opportunities
• Ability to design and execute integrated marketing campaigns that promote cross-selling opportunities
• Proficiency in developing compelling marketing messages, content, and offers that resonate with target customers
• Knowledge of various marketing channels, such as email, social media, website, and direct mail
• Ability to utilize customer data and analytics to identify patterns, trends, and opportunities for cross-selling
• Experience in analyzing campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns
• Strong collaboration skills with sales and customer success teams
• Continuous optimization mindset and ability to identify areas for improvement through monitoring campaign performance metrics, customer feedback, and market trends
• Proficiency in conducting A/B tests, implementing data-driven improvements, and iterating on cross-selling strategies
• Successful experience with account-based marketing
• Deep expertise in leveraging a modern martech stack including Salesforce, 6sense, advocacy platforms, Totango, Marketo, Drift, and content strategy for website personalization
• Strong analytics experience focused on developing results-driven demand-generation campaigns aligned with the customer journey and next best use case
• Ability to track performance metrics and continuously optimize campaigns.

• Competitive annual base salary of $105,000
• Bonus or commission plans
• Benefits offerings
• Equity awards
• Opportunity to work with a modern martech stack including Salesforce, 6sense, advocacy platforms, Totango, Marketo, Drift
• Strong analytics experience focused on developing results-driven demand-generation campaigns
• Strong written and verbal communication skills
• 5+ years of experience in the lifecycle or customer marketing or related marketing field in technology
• Deep experience and positive track record for generating pipeline within a customer base
• Empowerment to deliver reliable and secure cloud-native applications
• Continuous Intelligence Platform™ for application reliability, security, and cloud infrastructure insights
• Real-time analytics and insights across observability and security solutions for cloud-native applications