Customer Marketing Lead

Tribe AI

2d•$175,000 - $225,000

About The Position

Tribe is an AI-native services company that helps enterprises realize business value from AI by embedding with them to build AI products that reach and remain in production. The Customer Marketing Lead will turn Tribe’s delivery work into customer evidence that helps win future business. This is a zero-to-one, player-coach role based in New York, reporting to co-founder Jackie. The person will operate the function as a team of one and determine how it should scale, working closely with the co-founder and Tribe’s builders, product and delivery leaders, sellers, and strategic partners. The role centers on extracting customer stories, business outcomes, and proof points from bespoke client engagements, then creating credible, technically sound material that enterprise executives, sellers, and partners can use. The Lead will establish a durable, searchable library and the process that keeps it populated; develop builder voices into credible content; and bring customer and market insights into product and commercial decisions. The Lead will also translate delivery work into enterprise-focused positioning and differentiators, help identify repeatable offerings and craft positioning and concise claims for them, and refine language based on its use in sales conversations. For partner marketing, the role will package customer evidence for Anthropic, Google, and OpenAI field teams and build co-marketing materials as the motion develops. The work is shaped by client engagements rather than a launch calendar, and requires finding concise, useful insights in technical debriefs.

Requirements

8–12 years of experience in customer or product marketing for enterprise technology or technical services.
Experience owning an entire marketing function, from strategy through writing and execution.
Exceptional storytelling ability, including finding insights in technical debriefs and producing writing that stands up to technical readers.
Fluency with enterprise buyers, their priorities, and effective messaging.
Experience building a function, program, or library from zero to one while delivering the work.
Ability to bring structure to ambiguity, prioritize visibly, and defend deliberate trade-offs.
Low ego and high standards.

Responsibilities

Surface customer stories, business outcomes, and proof points from Tribe’s delivery work.
Create case studies, proof points, and deployment evidence that stand up to technical readers and are useful to enterprise executives, sellers, and partners.
Build a durable, searchable customer evidence library and the process for keeping it populated.
Work with senior builders to turn their experience and points of view into credible content.
Bring customer and market insights into product and commercial decisions.
Translate delivery work into value propositions and differentiators that matter to enterprise executives.
Work with product and delivery leaders to identify capabilities becoming repeatable offerings and write positioning and a one-sentence claim for each.
Develop and refine language that sellers use in real sales conversations.
Package customer proof for Anthropic, Google, and OpenAI so their field teams can identify relevant opportunities for Tribe.
Build co-marketing materials with strategic partners as the motion grows.
Run the customer marketing function end to end as a team of one and determine how it should scale.
Prioritize work visibly, bring structure to ambiguity, and explain what work is deliberately skipped.

Benefits

Opportunity to build and define Tribe’s customer marketing function and shape how it scales.
Exposure to teams and companies at the frontier of enterprise AI.
Opportunity to make Tribe’s production work visible and valuable to the market.
Direct work with the founders.
Opportunity to work in an AI-native company and develop AI-related craft and systems.

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