Customer Marketing Lead

Airlines Reporting Corporation • Arlington, VA

3d • Hybrid

About The Position

The Customer Marketing Lead applies broad knowledge of ARC, its solutions, customers, and the global air travel industry to develop and manage product positioning, value propositions, target-market definitions, differentiated messaging, and customer marketing plans aligned with ARC’s marketing and communications strategy. The role conducts market research and collaborates across functions to define market segments, create product messaging and marketing plans, and develop sales and buyer enablement assets. It leads customer engagement programs, including customer advocacy and win-loss research, and presents findings and recommendations to leadership.

The role works closely with Marketing and Communications, Product Management, Sales, customers, and ARC partners. It helps drive adoption, engagement, retention, and expansion, while capturing customer needs, product attractiveness and feasibility, and testimonials across ARC solutions. Customer engagement includes meeting or interviewing executives at travel agencies, airlines, and other partners.

Requirements

• At least 4 years of experience in customer marketing, product marketing, or a related field.
• Bachelor’s degree preferred, or equivalent experience considered.
• Ability to understand customer needs, travel data, and industry trends and use those insights to guide marketing strategy.
• Ability to develop clear positioning, value propositions, and messaging that connect ARC products and solutions to customer needs.
• Experience developing marketing strategies that support product launches, customer engagement, adoption, and retention.
• Strong research skills, including identifying customer segments, developing personas, and assessing market opportunities.
• Ability to collaborate across teams and translate product capabilities into meaningful customer benefits.
• Strong verbal and written communication skills, including explaining complex workflows, integrations, and application programming interfaces in language customers can understand.
• Ability to summarize findings, present recommendations, and communicate results to senior leaders and executives.

Nice To Haves

• Airline, travel agency, or corporate travel experience, including knowledge of airline distribution and financial settlement.

Responsibilities

• Conduct internal and external research to define customer needs and ensure they are addressed with appropriate marketing content.
• Provide insights about customers, markets, and competitors to measure performance and support product development.
• Build and maintain relationships with internal stakeholders and ARC partners to align customer marketing initiatives with business objectives.
• Communicate regularly with customers to conduct research and gain insights, including through working groups, webinars, and win-loss research.
• Develop product positioning documents, value propositions, and sales marketing materials.
• Coordinate with Marketing and Communications, Product Management, and Sales to develop programs that drive product adoption, customer engagement, retention, and expansion.
• Lead customer engagement efforts to capture customer interests and needs, product attractiveness and feasibility, and testimonials across solutions.
• Meet with or interview key executives at ARC’s travel agency, airline, and other partners.
• Present research findings and recommendations to leadership.

Benefits

• Hybrid WorkFlex program for eligible employees, with work-from-home flexibility and required in-office workdays throughout the year.
• Hands-on learning and professional development opportunities.
• Competitive, comprehensive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level